Public Relations

Communication Arts & Sciences

(440) 826-2278

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OVERVIEW

Strategist. Catalyst. Creative Visionary. Savvy Communicator. Tap into your talent. The vibrant and engaging major of public relations enables you to build your skills in marketing, media relations, event promotion and more.

Creative and communications-focused, public relations is a dynamic, fast-paced field where strategic plans and tactics are developed and implemented to address institutional goals and values.

Real-world focused, BW's program offers meaningful hands-on learning and portfolio-building opportunities. You'll gain a comprehensive palette of skills that include research, campaign creation, public speaking, persuasive messaging and media kit design.

BW's proximity to Cleveland puts you within easy access to impressive networking, internship and job shadowing connections. Opportunities include Fortune 500 corporations, government and non-profit agencies, mid-sized businesses, media organizations and more.

A required internship enables you to apply classroom concepts to practical situations and build a portfolio that showcases your work to prospective employers and graduate schools.

BW is a member of the Public Relations Society of America and the International Association of Business Communicators, providing access to more than 100 area professionals.

Career Opportunities

  • Social media and content marketing
  • Corporate and nonprofit community relations
  • Event planning
  • Media relations
  • Brand marketing
  • Journalism
  • Human resources
  • Development
  • Public service
  • Sales

More than 90 percent of public relations majors who have graduated in the past two years have found work in PR, marketing or sales within four months of graduation.

CURRICULUM

Public Relations is offered as a major and minor. Because of the variety of skills needed to work in the field, the program encourages an interdisciplinary approach that includes courses in communication, English and business.

Program flexibility is a key advantage. Through course electives, independent study, internships and more, you can customize your education to focus on specific areas of interest.

Course descriptions, requirements for the major and additional information can be found in the University Catalog.

STUDENT EXPERIENCES

Professors and advisers in the program are professionals in the field who bring a real-world component to the classroom.

Experiential learning bridges classroom study with real-world opportunities. You can enhance your studies through internships, co-curricular activities and other learning opportunities that include:

Outside the classroom, student-directed media includes The Exponent (newspaper), WBWC (radio station) and BWTV (program airing on local cable TV).

Student Clubs & Organizations

Digital Marketing Clinic
A hybrid between a class and an internship, BW's Digital Marketing Clinic is a student-run, experience-driven agency offering digital marketing expertise to local businesses. In addition to gaining portfolio-building, real-world experience and networking opportunities, students can earn certifications from digital marketing applications like Hubspot and Hootsuite.

PR for Nonprofits
This annual networking event for public relations majors and marketing majors introduces students to possible careers in nonprofit public relations, marketing and development. Professionals spend an evening sharing their careers and job roles and responsibilities with interested students. Students can network to learn more about nonprofits, as well as seek internships and jobs.

Public Relations Club
The PR Club showcases local professionals and on- and off-campus campaign experiences. A strong relationship with the Public Relations Society of America (PRSA) Cleveland Chapter provides access to professionals as well as educational and networking opportunities, such as PRSA Day and Pro Bono Day. Other activities include:

  • Having experts in public relations as guest speakers on campus
  • Attending the bi-annual PRSA conference
  • Assisting students with portfolio development and community contact and internship information

On campus, public relations students are regularly recognized for their achievements.

Lambda Pi Eta
Lambda Pi Eta is the communication studies honor society. It serves as a point of distinction for high achieving students as well as a sponsor for a service-learning initiative through Habitat for Humanity.

At the annual Honors Ceremony in the spring, recognitions include:

  • The Charles G. Irwin Scholarship (in honor of Dr. Charles G. Irwin for his service as professor from 1948-1973).
  • Donna E. Fry '58 Scholarship (in honor of Donna Fry '58, who had great admiration for BW professors).

ALUMNI SUCCESS

At Baldwin Wallace, you’ll experience personal and professional growth in a supportive community that challenges and inspires you to succeed.

Recent BW Public Relations majors are finding their success at:

Kelsey Clark '14, digital marketing, Hurricane Labs

Kelby Fitch '14, agent, State Farm

Ryan Gerard '14, promotions assistant, Rubber City Radio

Robin Heiden '14, public relations, Park Place Technology

Kariann Helm '14, executive team leader, Target

Christina Kay '14, public relations coordinator/account executive, Dix & Eaton

Kristina Misovic '14, pricebook analyst, Travel Centers of America

Rachael Phillips '14, community management coordinator, Vitamix

Gelila Samuel '14, mortgage bank specialist, Quicken Loans

Laura Teigeler '14, life sciences coordinator, STERIS

Laura Cappetto '13, manager of grants and foundation relations, Sisters of Charity Health System

Candice Graves '13, digital marketing specialist, LinkMedia 360

Chelsea Kertes '13, community partners liaison, Cleveland International Film Festival

Kristal Kramer '13, banquet manager, Columbus Museum of Art

Molly Matusek '13, quality assurance project coordinator, AM Trust

Patrick Messenger '13, account executive, media relations, Weber Shandwick

Bailey Reynolds '13, development associate, United Way of Greater Lorain

Laura Roads '13, administrative and marketing assistant, State Farm

Rachel Switalski '13, marketing specialist, US Cotton, LLC

Rebecca Toplack '13, director of sales & marketing, Student Advocate Association - Ohio University Chapter

Paige Whitaker '13, project coordinator, Tradesmen International, Inc

Brittany Bate '12, member service representative, YMCA

Samantha Martin '12, food and fund drive manager, Greater Cleveland Food Bank

Jennifer McPherson '12, marketing associate, Passov Real Estate Group

Judy Patterson '12, marketing & events specialist, OverDrive Inc.

Natalie Powers '12, communications coordinator, Diabetes Partnership of Cleveland

Joseph Prada '12, marketing assistant, Greater Cleveland Aquarium

Jamie Ryan '12, physicians relations program manager, Cleveland Clinic

Jaime Schnarrs '12, community relations & game operations coordinator, Youngstown Phantoms Hockey

Nicole Sidoti '12, event planning assistant, Executive Caterers, Inc.

Catherine Spisak '12, senior admissions counselor, Ashland University

Elizabeth Steward '12, sales project coordinator, New Horizons Computer Learning Center

Emily Thomas '12, guest services associate, Great Lakes Science Center

Lindsay Kostura '11, regional sales executive, Volkswagon

Adam Miltner '11, project coordinator in marketing and ticket sales, Playhouse Square

Amy O'Donnell '11, assistant account executive, Falls Communications

Alyssa Purvis '11, communications, Western Reserve Historical Society

Ashley Warholic '11, admission representative, Ashland University

FACULTY

Julie A. Miller, M.Ed., APR
University of Akron
Teaching areas: strategies in public relations, persuasive campaigns, capstone in public relations
Phone: (440) 826-2453
jamiller@bw.edu

Adjunct Faculty

Nicole Follen, M.F.A.
Kendall College of Art & Design
Teaching areas: public relations technology
nfollen@bw.edu

Timothy Marshall, M.S.
Eastern Michigan University
Teaching areas: studies in public relations
tmarshal@bw.edu

Shannon Mortland, M.A.
Gonzaga University
Teaching areas: crisis communication
smortlan@bw.edu

Kristen Schmidt, M.Ed.
Cleveland State University
Teaching areas: event planning
kschmidt@bw.edu