Baldwin Wallace University Programs

Immerse yourself in the dynamic and rapidly evolving business of music and entertainment through Baldwin Wallace's music industry major.

Music Industry

Conservatory of Music

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OVERVIEW

Immerse yourself in the dynamic and rapidly evolving business of music and entertainment through Baldwin Wallace's music industry major.

The comprehensive program prepares you to excel in a career spanning music streaming, artist management, concert venue management, music production and promotion.

Innovative Music Business Major

BW's program will give you knowledge, skills and industry connections that can put you at the forefront of the music profession. Its interdisciplinary focus combines courses in BW's renowned Conservatory of Music and School of Business, along with experiences and specific courses taught by professionals in the music industry.

Real-World Music Industry Experiences

Three required internships and a senior capstone project with an external industry partner provide hands-on learning. Cleveland's vibrant music community puts you at the center of diverse arts-focused opportunities with BW partners like Beachland Ballroom, Agora Theatre/AEG, and Brite Winter Music & Arts Festival.

  • photo of senior capstone at the Beachland Ballroom.

    Senior capstone students with Beachland Ballroom owner Cindy Barber, celebrating the venue's 20th Anniversary and the 20th Anniversary ad created by capstone students and printed in Cleveland Scene Magazine.

  • photo of students in the Music Festival Producing class working at Brite Winter Music and Arts Festival.

    Students in the Music Festival Producing class working at Brite Winter Music & Arts Festival.

  • photo of students visiting the newly-renovated Rocket Mortgage Field House.

    Students visiting the newly-renovated Rocket Mortgage Field House with VP of concert booking Brooke Bockelman.

  • photo of students during a class visit to the historic Agora Theater and Ballroom.

    Class visit to the historic Agora Theater & Ballroom.

  • logos of external partners

    BW's strong connections with industry partners help enhance classroom experiences, support internship opportunities, and launch successful careers in the arts.

Music Industry Career Opportunities

BW's music industry major can help you launch a career in management, marketing, touring, operations or artist representation, either professionally in a music business or in support of a musician's personal career. Employment sectors include:

  • artist management
  • recording
  • music publishing
  • music supervision
  • artist branding
  • live promotion
  • production and touring
  • venue management
photo of students in the Music Festival Producing class working at Brite Winter Music and Arts Festival.

BW Named Top Music Business School by Billboard

BW is featured on Billboard magazine's "2020 Top Music Business Schools" list, citing BW's innovative courses, industry connections and successful alumni.

Outstanding Music Industry Connections

BW's music industry major connects you to established professionals both inside and outside the classroom. You’ll learn from professors in both the Conservatory of Music and School of Business while paying the liberal arts tuition rate. No music audition is required for acceptance into the program, but music industry majors are required to minor in applied music.

Growing Career Field

The Recording Industry Association of America currently identifies 1.9 million American jobs supported by the music industry, adding $143 billion to the U.S. economy.

Dynamic Arts Economy

BW is located in the vibrant arts sector of Cleveland. You'll be immersed in Ohio's creative economy that generated $41 billion in 2019 from music and arts organizations.

CURRICULUM

Navigating your way around the music industry can be complicated. That's why BW's music industry major combines comprehensive coursework with real industry experience to help you develop a career-ready skill set. View a full list of courses and course descriptions for the music industry major.

Our required core curriculum includes music, business and music industry classes taught by experienced faculty. Elective courses allow you to focus your studies on areas of interest. Special topics courses provide a rotating selection of contemporary subjects taught by industry experts — which will grow your skill set and network of professional contacts.

Senior Capstone

In your final spring semester, you'll participate in a senior capstone. The capstone provides you with professional development and preparation for the job market. You'll also be part of a team that helps market and curate a show in one of Cleveland's historic music venues. You'll make real-world decisions and see the results of your efforts.

What You'll Learn

BW's music industry major prepares you to:

  • Be a leader, innovator and manager across various segments of music and entertainment
  • Develop strategies to manage the marketing and financial functions of a music organization
  • Understand contemporary issues facing the industry, artists and music entrepreneurs
  • Effectively use business practices and principals within a music environment
Course Catalog

Course Descriptions

Course descriptions, requirements for the major and additional information can be found in the University Catalog.

STUDENT EXPERIENCES

Real-world and hands-on learning experiences provide exceptional learning opportunities. You will enhance your studies through required internships, co-curricular activities and other learning opportunities.

Internships

Internship is located in Ohio unless otherwise noted.

  • Beachland Ballroom
  • The Bop Stop
  • Brite Winter Music & Arts Festival
  • Concord Music Group
  • David Spero Artist Management
  • The Grog Shop
  • iHeartMedia
  • Ingenuity Fest
  • Murphy Music Press
  • Music Box Supper Club
  • Stage AE (Pa.)
  • S&T Bank Music Park (Pa.)
  • Rock & Roll Hall of Fame

Guest Artists

Music industry guests visit BW for presentations throughout the year and teach semester-long special topics courses as guest faculty members. These offer great opportunities to learn more about the field, connect with professionals, and grow your network for future internships and jobs. Recent guest artists include:

  • Mark Avsec, Entertainment Lawyer, Benesch Law
  • Cindy Barber, Owner, Beachland Ballroom & Tavern
  • Brooke Bockelman, Vice President of Booking, Rocket Mortgage Field House
  • Kathy Blackman, Owner, The Grog Shop
  • John Gorman, WMMS Executive/Radio Broadcasters Hall of Fame member
  • Emily Hornack, Co-founder and Managing Director, Brite Winter Music & Arts Festival
  • Jason Linder, Vice President of Marketing and Special Projects, Concord Records
  • Heather Mundinger, Curation Specialist, SoundCloud
  • Jeff Niesel, Music Critic, Cleveland Scene Magazine
  • Drew Parker, Sponsorship Coordinator, Live Nation
  • Alex Shapiro, ASCAP Board of Directors member
  • Mike Shea, Founder and CEO, Alternative Press Magazine
  • David Spero, Former Manager for Joe Walsh of The Eagles
  • Bruce Stacey, Director of Fan Engagement, Rock & Roll Hall of Fame
  • Hallie Yavitch, Vice President of Booking, Staples Center and Microsoft Theater
  • Chris Zitterbart, Owner, The Agora Theatre & Ballroom

ALUMNI SUCCESS

At Baldwin Wallace, you'll experience personal and professional growth in a supportive community that challenges you to succeed. While BW's music industry major is new, the following alumni are a few examples of individuals who have found success in the music industry and entertainment field.

photo of Kayla ScruciKayla Scruci '19 is special event sales assistant at The Agora Theatre and Ballroom in Cleveland. "The music industry is fast-paced and there is always something new to learn. If you love music like I do, it's a great environment. Professor Sean Murphy's professional connection with my boss was instrumental in me getting this job."

photo of Lydia PucciniLydia Puccini '12 is sales coordinator at the Rock & Roll Hall of Fame in Cleveland. "There is never a dull moment working in the music industry. Music is my passion, and as a musician, I couldn't have picked a more exciting place to work. I have been a music-lover since I was old enough to talk, so I wanted to direct my energy to a field that involved music and entertainment."

photo of Hallie YavitchHallie Yavitch '94 is vice president of booking at STAPLES Center and Microsoft Theater in Los Angeles.

FACULTY

 

Full-Time Faculty

Bryan Bowser
Program Director and Assistant Professor, Arts Management & Entrepreneurship
Department Chair, Interdisciplinary Studies (Arts Management & Music Theatre)
MBA, Baldwin Wallace University

Sean Murphy
Assistant Professor of Arts Management & Entrepreneurship
Music Industry Area Coordinator
D.M.A., University of North Texas

Adjunct Faculty

Ross Binnie
Lecturer in Arts Management & Entrepreneurship
MBA, Southern Methodist University

Kathleen Cerveny
Lecturer in Arts Management & Entrepreneurship
M.F.A., University of Southern Maine

Maureen DeVito
Lecturer in Arts Management & Entrepreneurship
J.D., Cleveland State University Cleveland-Marshall College of Law

Patricia Egan
Lecturer in Arts Management & Entrepreneurship
MBA, Cleveland State University

Erika Haskell
Concerts and Events Manager
Lecturer in Arts Management & Entrepreneurship
B.A., Baldwin Wallace University

Adam Sheldon
Director, Community Music School 
Lecturer in Arts Management & Entrepreneurship
MBA, Baldwin Wallace University