Associate Dean, Theatre Arts & Entrepreneurship
MBA, Baldwin Wallace University
Conservatory
Admission
(440)
826-2368,
music@bw.edu
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OVERVIEW
Elevate your talent, creativity and passion for the arts to the next level through Baldwin Wallace's distinctive arts management & entrepreneurship major.
BW's strategically designed program gives you the skills needed to become an artistic leader of tomorrow. With dual-benefit emphasis in business and the arts, the program gives you a fundamental and comprehensive palette of creative, analytical and entrepreneurial skills you can apply to not-for-profit and for-profit sectors.
Experience is key to your education. With three required internships and a senior capstone project, you'll develop and hone skills through real-world-focused activities that put you alongside professionals at Cleveland's premier venues - Playhouse Square, Cleveland Museum of Art, Rock and Roll Hall Fame, Cleveland Orchestra and more.
Through these experiences, you'll learn strategic and operational tactics for successful marketing, development, management and fundraising.
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The largest performing arts complex in the U.S. outside of New York City, Playhouse Square is the primary artistic partner of the BW arts management & entrepreneurship major. BW students can be found interning there as well as with other major arts-affiliated organizations in nearby Cleveland and across the nation.
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Small classes, personalized attention and faculty mentoring are a key part of BW's arts management & entrepreneurship major. Conservatory of Music faculty are established professionals with real-world experience, impressive credentials and networking connections. The faculty-student ratio is 7:1 for the Conservatory of Music.
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BW is among an elite list of conservatories worldwide boasting an All-Steinway School classification. This distinction elevates a student's learning experience by having lessons and performance opportunities be on the same quality instruments that are the standard in concert halls.
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Striking Boesel Musical Arts Center is a four-building complex that houses 50 soundproofed practice rooms, instructional space, practice studios and impressive rehearsal halls that can accommodate the latest technologies for teaching and performance.
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BW's undergraduate-only Conservatory provides students with valuable opportunities to perform, compose, conduct, teach and manage. Alumni are employed with renowned organizations and are attending top graduate schools. Pictured here are BW faculty who are members of the world-renowned Cleveland Orchestra.
CAREER OPPORTUNITIES
Arts management & entrepreneurship graduates are employed in marketing, public relations, development, operations, fundraising, curatorial, front-of-house and education departments of not-for-profit and for-profit arts organizations, including:
- Concert venues
- Record labels
- Symphony orchestras
- Theater, opera and ballet companies
- Private dance studios
- Art museums and galleries
- National, state and local arts councils
- Foundations
- Broadcast and cable television stations
- Film companies
According to the latest report from Americans for the Arts, the nonprofit arts industry produced more than four million jobs and generated $135 billion of economic activity.
CURRICULUM
Dynamic coursework coupled with required internships and a senior capstone project give you a comprehensive learning experience. There is a required arts-related minor or double major for the arts management & entrepreneurship major. An arts management minor is also offered.
BW's faculty are practitioners in their field with decades of experience. They'll help you construct a career-ready resume and impressive portfolio that showcases your experiences, skills and work samples.
The arts management & entrepreneurship major prepares students to:
- Apply management principles in an arts environment
- Demonstrate ability to lead and manage arts programs, organizations and institutions
- Demonstrate ability to manage financial function of an arts organization
Course Descriptions
Course descriptions, requirements for the major and additional information can be found in the University Catalog.
STUDENT EXPERIENCES
Experiential learning bridges classroom study with real-world opportunities. You can enhance your studies through internships, co-curricular activities and other learning opportunities.
PLAYHOUSE SQUARE
The largest performing arts complex in the U.S. outside of New York City, Playhouse Square is the primary artistic partner of the BW arts management & entrepreneurship major. Throughout your four years, you will learn about the organization's unique operating model and interact with its professionals. Each spring, BW arts management & entrepreneurship students work with Playhouse Square staff to produce its annual International Children's Theater Festival.
INTERNSHIPS
Three internships are required of the arts management & entrepreneurship major, one on-campus and two off-campus. You are encouraged to participate in additional internships. Your career goals are central to your internship placement. Your BW advisor and the director of the program will help you choose sites that connect you to professionals in your area of interest. Past students have interned at:
Agora
Theater
and
Ballroom
(OH)
Akron
Symphony
Orchestra
(OH)
Art
House
(OH)
Ashland
Community
Arts
Center
(OH)
Beck
Center
for
the
Arts
(OH)
Berea
Arts
Fest,
Inc.
(OH)
Brother's
Lounge
(OH)
Cain
Park
(OH)
Center
for
Theater
Arts
(PA)
Central
City
Opera
(CO)
The
Cincinnati
Ballet
(OH)
Cleveland
Contemporary
Dance
Theater
(OH)
Cleveland
Foundation
(OH)
The
Cleveland
Institute
of
Art
(OH)
Cleveland
International
Film
Festival
(OH)
The
Cleveland
Jazz
Orchestra
(OH)
The
Cleveland
Museum
of
Art
(OH)
The
Cleveland
Orchestra
(OH)
The
Cleveland
Play
House
(OH)
Cleveland
Pops
Orchestra
(OH)
Community
Partnership
for
Arts
and
Culture
(OH)
Concord
Music
Group
(OH)
Contemporary
American
Theatre
Festival
(WV)
Csardas
Dance
Company
(OH)
Dance
by
Gloria
(OH)
Erie
Playhouse
(PA)
Glimmerglass
Opera
House
(NY)
Great
Lakes
Theater
(OH)
Heinz
History
Center
(PA)
House
of
Blues
Cleveland
/
Live
Nation
(OH)
Interlochen
Center
for
the
Arts
(MI)
Kentucky
Governor's
School
for
the
Arts
(KY)
Lake
Metroparks
(OH)
Love
Leaf
Press
(IL)
Marion
Palace
Theatre
(OH)
Museum
of
Contemporary
Art
-
Cleveland
(OH)
Music
and
Performing
Arts
at
Trinity
Cathedral,
Inc.
(OH)
National
Endowment
for
the
Arts
(Washington,
D.C.)
New
Albany
Arts
Council
(OH)
New
York
Stage
and
Film
(NY)
Ohio
Dance
(OH)
Ohio
Light
Opera
(OH)
Opera
in
the
Ozarks
(AR)
PBS/WVIZ
Ideastream
(OH)
Peabody's
Entertainment
(OH)
Pittsburgh
Civic
Light
Opera
(PA)
Pittsburgh
Opera
(PA)
Pittsburgh
Symphony
Orchestra
(PA)
Playhouse
Square
(OH)
Rabbit
Run
Community
Arts
Association
(OH)
Rock
and
Roll
Hall
of
Fame
(OH)
Sankofa
Fine
Arts
Plus
(OH)
Sculpture
Center
(OH)
Shattered
Glass
Theatre
Company
(IL)
Showstopper
Camps
of
America
(IL)
The
Singing
Angels
(OH)
Sony
Entertainment
(CA)
SPACES
Gallery
(OH)
Stephen
Joseph
Theatre
(Scarborough,
England)
The
Talent
Group
(OH)
Toledo
Museum
of
Art
(OH)
Toledo
Symphony
(OH)
Unicorn
Theatre
for
Children
(London,
England)
Walt
Disney
World
(FL)
Waterstreet
Music
Hall
(NY)
The
Wolstein
Center
(OH)
Bailey Ford '20 - From BW to Broadway
SENIOR CAPSTONE
During your final spring semester, you'll participate in the senior capstone. This leading opportunity will provide you with final professional development and preparation for the job market. You'll be part of a team that produces a show at Playhouse Square and assumes the roles of marketing directors, operations managers and education directors. You'll make real-world decisions and see the results of your efforts.
ARTS MANAGEMENT ASSOCIATION
Take your education to the next step with the BW Arts Management Association (AMA). This real-world-focused organization helps develop your interests in art, creative writing, dance, film, music and theatre. Each year, members travel to a major arts hub (Nashville, New York City or Chicago) to meet with arts leaders. This exciting experience enables you to build relationships with established professionals and learn more about potential careers. Numerous workshops, fundraisers, events, and panel discussions sponsored by AMA throughout the year enable you to build skills and networking connections.
GUEST ARTISTS
Guest artists visit BW for workshops and presentations throughout the year. This is a great way for you to learn more about the field, connect with professionals and grow your network of contacts in preparation for future internship and job opportunities. Recent guests include:
Corey
Atkins,
Artistic
Associate
for
Engagement,
Cleveland
Play
House
Janet
Barlow,
Director
of
the
Stocker
Arts
Center,
Lorain
County
Community
College
Renee
Boerner,
Assistant
Director
of
Inside
Sales
and
Service,
Playhouse
Square
Larry
Bole,
Marketing
Director,
Telarc
&
Head
Up
Records,
Concord
Music
Group
Kathleen
Cerveny,
Director
of
Evaluation
and
Institutional
Learning,
The
Cleveland
Foundation
Richard
Cihlar,
Founder
and
Owner,
Pop
Shop
Gallery
Charlotta
Enflo,
Executive
Director,
Dobama
Theatre
Bill
Guentzler,
Artistic
Director,
Cleveland
International
Film
Festival
Daniel
Hahn,
Education
Director,
Great
Lakes
Theater
Hadden
Hippsley,
President
and
CEO,
Lambda
Productions,
Inc.
Joan
Katz
Napoli,
Director
of
Education
and
Community
Programs,
The
Cleveland
Orchestra
Terry
Liu,
Arts
Education
Specialist,
National
Endowment
for
the
Arts
Heather
Meeker,
Executive
Director,
Musical
Theater
Project
Karen
Gahl
Mills,
Executive
Director,
Cuyahoga
Arts
&
Culture
Thom
Moore,
Grammy
award-winning
Producer,
Five/Four
Productions
John
Mullaney,
Executive
Director,
Nord
Family
Foundation
Lauren
Onkey,
Vice
President
of
Education
and
Public
Programs,
Rock
and
Roll
Hall
of
Fame
and
Museum
Katie
Rose,
Promotions
Manager,
House
of
Blues
Cleveland
/
Live
Nation
Doug
Snyder,
Broadcast
Division
Agent,
The
Talent
Group
Jill
Snyder,
Executive
Director,
Museum
of
Contemporary
Art
Cleveland
(MOCA)
Eugenia
Strauss,
Executive
Director,
City
Music
Cleveland
Bob
Taylor,
Executive
Director,
Great
Lakes
Theater
Anita
Tucker,
Founder,
where4ARThou
Marketing
Gina
Vernaci,
Senior
Vice
President
for
Theatre
Operations,
Playhouse
Square
Thomas
Welsh,
Associate
Director
of
Music,
Cleveland
Museum
of
Art
Lora
Workman,
Education
/
Community
Liaison,
Playhouse
Square
ALUMNI SUCCESS
FACULTY
Lecturer of Arts Management & Entrepreneurship
MBA, Southern Methodist University
Lecturer of Arts Management & Entrepreneurship
M.F.A., University of Southern Maine
Lecturer of Arts Management & Entrepreneurship
MBA, Cleveland State University
Lecturer of Arts Management & Entrepreneurship
B.A., Baldwin Wallace University
Assistant Professor of Arts Management & Entrepreneurship
D.M.A., University of North Texas
Assistant Provost
M.S.N., Clinical Nurse Specialist, Geriatrics, Kent State University
Full-Time Faculty
Bryan Bowser
Associate Dean, Theatre Arts & Entrepreneurship
Program Director & Associate Professor, Arts Management & Entrepreneurship
MBA, Baldwin Wallace University
Sean Murphy
Assistant Professor of Arts Management & Entrepreneurship
D.M.A., University of North Texas
Adjunct Faculty
Ross Binnie
Lecturer in Arts Management & Entrepreneurship
MBA, Southern Methodist University
Kathleen Cerveny
Lecturer in Arts Management & Entrepreneurship
M.F.A., University of Southern Maine
Patricia Egan
Lecturer in Arts Management & Entrepreneurship
MBA, Cleveland State University
Erika Haskell
Concerts and Events Manager
Lecturer in Arts Management & Entrepreneurship
B.A., Baldwin Wallace University
Adam Sheldon
Director, Community Music School
Lecturer in Arts Management & Entrepreneurship
MBA, Baldwin Wallace University