Hospitality, Tourism and Event Management

Carmel Boyer School of Business
(440) 260-4000

OVERVIEW

The rapidly growing, multi-trillion-dollar hospitality and tourism industry needs savvy business leaders with strong management, financial and marketing skills who can excel in a global career field with outstanding advancement opportunities.

Baldwin Wallace's interdisciplinary hospitality, tourism and event management major will help you develop the leadership, communication, analytical and interpersonal skills needed to succeed in this engaging and exciting career field.

Rigorous, Real-World Studies

You'll benefit from comprehensive, rigorous coursework taught by professors with decades of career experience who can help you develop outstanding networking contacts and build an impressive portfolio of experiences that include stellar internships and event promotion activities.

BW's diverse connections in the industry will put you alongside professionals whose innovative and strategic leadership is shaping this rewarding career field. On campus, BW's rich array of cultural, language and study abroad programs can help you expand your awareness of international practices and sensitivities.

Photo of student inside Rock and Roll Hall of Fame

Cleveland Connection

With major league sport franchises, a robust lakefront and several national tourist destinations, Cleveland attracts 18.5 million visitors annually. BW's 20-minute proximity to Cleveland puts you within easy access to top cultural and entertainment organizations and events offering outstanding internship and employment opportunities.

Why a Bachelor's Degree is Best

While hospitality and tourism has traditionally been an industry that emphasized hands-on experience, the competitive nature of the business now requires a combination of experience and higher education to build a successful management career. BW's strong foundation of coursework helps students develop the in-demand business skills valued by employers.

CURRICULUM

Offered as a major, hospitality, tourism and event management is a comprehensive, immersive program that helps students learn and apply the fundamental principles of accounting, management, marketing and sales, operations, event planning and experience management.

A capstone internship provides exceptional hands-on learning. Also meaningful to your studies is an immersive 250-hour experiential requirement that puts you in a front-line hospitality position to broaden your understanding of day-to-day operations and the guest experience.

Course Descriptions

Course descriptions, requirements for the major and additional information can be found in the University Catalog.

STUDENT EXPERIENCES

Our world-class faculty will help you tailor your educational experience to your personal and professional goals. Small class sizes and an 11:1 student-to-faculty ratio offer exceptional mentoring opportunities with BW professors.

Experiential learning bridges classroom study with real-world opportunities. You can enhance your studies through internships, study abroad and a variety of co-curricular and other activities.

You will have the opportunity to travel with faculty to events such as the Super Bowl to participate in hospitality operations. You also can participate in conventions, festivals and special events as well as work at nearby attractions such as Cedar Point, Pro Football Hall of Fame and numerous other tourist attractions regionally and nationally.

Other experiential learning opportunities include:

Digital Marketing Center

A hybrid between a class and an internship, BW's Digital Marketing Center is a student-run, experience-driven agency offering digital marketing expertise to local businesses. Students work with small businesses to develop effective, research-based inbound marketing strategy including website design, social media strategy, targeted digital content, automated email marketing plan and a marketing playbook. In addition to gaining portfolio-building, real-world experience and networking opportunities, students can earn certifications from digital marketing applications like HubSpot and Hootsuite. City of Berea grant funding is available.

Society for Human Resource Management (SHRM)

Open to students of all majors, BW's SHRM chapter provides career-minded students with information on networking, interviewing skills, professionalism and more. Members participate in Ohio Human Resources Games, an outstanding opportunity to network with professionals across the state.

Sales Club

Through a dynamic lecture series, workshops and mentoring, the Sales Club prepares students for the workforce. Students learn tactical, persuasive skills and are presented with opportunities to network with industry professionals. These experiences provide a competitive advantage as students enter the job market.

View all business student organizations and experiential learning programs.