Marketing

School of Business

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School of Business

(440) 826-2392

OVERVIEW

Research. Development. Promotion. Sales. The vibrant and engaging world of marketing offers a dynamic, diverse career path that puts you at the forefront of today's business opportunities.

Real-world focused, BW's marketing program is a comprehensive, versatile major. It offers a strong foundation in financial, business and management practices along with focused areas of study–supply chain, consumer behavior, sales, brand management, advertising, emarketing and more.

Well-respected among professionals, BW's business program prepares you for success. Faculty members are scholars and practitioners. You'll learn from professors with decades of corporate, government and nonprofit experience who share insights that are diverse and career relevant.

BW's proximity to Cleveland puts you within easy access to impressive networking, internship and job shadowing connections at corporations, government and nonprofit agencies, advertising and media organizations, and more.

You also can benefit from campus networking and hands-on learning experiences through BW's Center for Innovation & Growth, Digital Marketing Clinic, Blackstone LaunchPad, Business Clinic and student-led organizations like the Sales Club.

Business Grads Get Jobs
86 percent of BW business majors are employed in their field of choice or attending graduate school within 12 months of graduation.

Business Honors Track
With a focus on sustainability, ethical business practices and leadership development, the Business Honors Track enables students to complete courses in their Business major or minor while building Honors credits. During senior year, students work on a year-long consulting project with a business partner. Students can apply for the Business Honors Track during their sophomore and junior years.

Multi-million Dollar Gift Benefits Business
Baldwin Wallace University's School of Business will benefit from a $15 million gift from alumnus Stephen Boesel '68. The gift is slated for student scholarships, faculty support, learning opportunities and a renowned business speaker series.

CAREER OPPORTUNITIES

  • Market analyst
  • Account management
  • Advertising executive
  • Marketing manager
  • Market researcher
  • Media buyer
  • Digital marketing manager
  • Product developer
  • Sales manager

CURRICULUM 

Offered as a major and minor, the marketing program provides a comprehensive, integrative approach to topics like consumer analysis, market research, communication and strategic planning. Students can apply these marketing insights to the development of marketing plans, case studies and actual marketing strategies.

Catalog

Course Descriptions

Course descriptions, requirements for the major and additional information can be found in the University Catalog.

STUDENT EXPERIENCES

BW provides a supportive, professional environment. The average class size is 19 students, which allows for individual attention and faculty mentoring.

Experiential learning bridges classroom study with real-world opportunities. You can enhance your studies through internships, fellowships, study abroad and a variety of co-curricular and other learning opportunities.

CENTER FOR INNOVATION & GROWTH (CIG)

Infusing the spirit of innovation and entrepreneurship throughout campus and Northeast Ohio is the crux of this signature Center. The Center for Innovation & Growth (CIG) offers outstanding professional networking and hands-on learning opportunities to students of every major. The CIG Student Fellows program places students alongside business leaders, innovators and entrepreneurs. Through CIG Growth Consulting Projects, students assist CIG partners and other companies, nonprofits and government agencies in achieving growth through innovation.

DIGITAL MARKETING CLINIC

A hybrid between a class and an internship, BW's Digital Marketing Clinic is a student-run, experience-driven agency offering digital marketing expertise to local businesses. Students work with small businesses to develop effective, research-based inbound marketing strategy including website design, social media strategy, targeted digital content, automated email marketing plan and a marketing playbook. In addition to gaining portfolio-building, real-world experience and networking opportunities, students can earn certifications from digital marketing applications like Hubspot and Hootsuite. City of Berea grant funding is available.

LAUNCHNET

Open to students of every major, LaunchNET is an innovative program that presents entrepreneurship as a viable career path and offers students concrete tools and guidance to transform ideas into thriving businesses. LaunchNET offers students access to an extensive network of mentors, experts and services.

PR FOR NONPROFITS

This annual networking event for public relations majors and marketing majors introduces students to possible careers in nonprofit public relations, marketing and development. Professionals spend an evening sharing their careers and job roles and responsibilities with interested students. Students can network to learn more about nonprofits, as well as seek internships and jobs.

STUDY ABROAD

Every year over 50 business majors study abroad for a semester at a foreign university in countries such as England, Australia and China. Seminars in Brazil and South Africa offer opportunities to examine logistical, manufacturing, service, retail and government issues abroad.

STUDENT CLUBS & ORGANIZATIONS

Business Book Club

Initiated by alumni Eugene and Jean Grippen '53, the Business Book Club encourages students to be wise consumers and investors for financial independence. The Book Club reviews the classic book by George Clason, The Richest Man in Babylon, and one other title related to personal finance each year. When the Book Club gathers, it is usually to share a meal as well as discuss how the concepts are relevant to their lives. The students also compete for cash prizes.

Business Clinic

Students receive training in business planning, client service and research through the Business Clinic. Students are teamed with successful entrepreneurs-in-residence to coach clients through the development of their business strategy. Clients include small business owners, new business entrepreneurs and not-for-profit boards and/or executive directors.

Business Honor Society

Students are connected with alumni and business leaders through the Business Honor Society. The Society encourages and supports a deep network of personal and professional contact through ongoing communication and special invitations to campus events.

Enactus

A global, nonprofit organization, Enactus helps students develop leadership, teamwork and communication skills as they learn, practice and teach principles of free enterprise to improve the standard of living for millions around the globe.

Sales Club

Through a dynamic lecture series, workshops and mentoring, the Sales Club prepares students for the workforce. Students learn tactical, persuasive skills and are presented with opportunities to network with industry professionals. These experiences provide a competitive advantage as students enter the job market.

Society for Human Resource Management (SHRM)

Open to students of all majors, SHRM provides career-minded students with information on networking, interviewing skills, professionalism and more. Members participate in Ohio Human Resources Games, an outstanding opportunity to network with professionals across the state.

ALUMNI SUCCESS 

At Baldwin Wallace, you’ll experience personal and professional growth in a supportive community that challenges and inspires you to succeed. Recent BW marketing graduates are finding success in a variety of fields. 

Chelsea GlosserChelsea Glosser ’15 is social media associate editor at SSPR in Chicago. Internships, class projects and digital marketing clinic enabled her to develop skills in social media marketing and build an impressive personal portfolio that helped her land a position upon graduation. Chelsea is from Beachwood, Ohio.

Zach SimmondsZach Simmonds ‘14 is client services manager for Hiring Optics, a startup specializing in talent acquisition and employer branding. At BW, Zach was intern and fellow at BW’s Center for Innovation & Growth and developed a professional network that connected him to Hiring Optics. Zach is from Pittsburgh.

Matthew DiamondMatthew Diamond ‘11 is finance manager at the Cleveland Clinic. Matthew joined the Cleveland Clinic through its finance fellowship program after learning about the program from BW career services staff. He is currently MBA candidate at John Carroll University. Matthew is from Ashtabula, Ohio.

Megan DuniecMegan Duniec ‘07 is vice president of marketing at Geis Hospitality Group in Cleveland. She provides strategic direction for marketing, advertising, public relations and brand development for the company, which manages mixed-use urban properties around the country. Megan is from Oak Harbor, Ohio.

 

FACULTY

Full-Time Faculty

Colleen Asaad
Assistant Professor
Ph.D., Kent State University

Thomas Campanella
Director, Health Care MBA
J.D., Cleveland State University Cleveland-Marshall College of Law

Linda Chase
Professor
Ph.D., Kent State University

Ann Conrad
Director, Undergraduate Business
MBA, Baldwin Wallace University

Pierre David
Professor
Ph.D., Kent State University

Michael Fegan
Assistant Professor
MBA, Baldwin Wallace University

Patrick Flynn
Associate Professor
MBA, St. John's University

John Fuehrer
Professor
MBA, Baldwin Wallace University

Harvey Hopson
Director, International MBA
J.D., Cleveland State University Cleveland-Marshall College of Law

Kevin Jacques
Associate Professor
Ph.D., Michigan State University

David Krueger
Professor
Ph.D., University of Chicago

Susan Kuznik
Director, Business Honors
Professor
DBA, Cleveland State University

Henry Lewandowski
Professor
DBA, Cleveland State University

X. Gloria Liu
Associate Professor
Ph.D., Northwestern University

Lori Long
Professor
Ph.D., Kent State University

Narasimha Mohan
MBA, Case Western Reserve University

Kristofer Neslund
Professor
DBA, Kent State Unviersity

Christian Nsiah
Associate Professor
Ph.D., Middle Tennessee State University

Ven Ochaya
Director, MBA in Entrepreneurship
Ph.D., The University of Massachusetts Amherst

Lee Pickler
Professor
DBA, Nova Southeastern University

Mary Pisnar-Sweeny
Professor
DBA, Cleveland State University

Lori Radulovich
Associate Professor
DBA, Cleveland State University

Lynn Schulte
Associate Professor
MBA, Baldwin Wallace University

Param Srikantia
Professor
Ph.D., Case Western Reserve University

Robert B. Young
Associate Professor
DBA, Cleveland State University

Adjunct Faculty

Gerald H. Anderson
Lecturer
Ph.D., Indiana University

Ronald Baker
Lecturer
MBA, Case Western Reserve University

Joyce Banjac
Lecturer
Ph.D., The University of Akron

Thomas Barnard
Lecturer
J.D., Columbia University

William Brake
Lecturer
MBA, Case Western Reserve University

Terry Brizz
Lecturer
D.M., Case Western Reserve University

John M. Bruyere
Lecturer
HCMBA, Baldwin Wallace University

David Bushee
Lecturer
Ph.D., Cleveland State University

Eric Camulli
Lecturer
EMBA, Baldwin Wallace University

Lynda Carter
Lecturer
MBA, Baldwin Wallace University

Chad Cook
Lecturer
EMBA, Baldwin Wallace University

Brad Copley
Lecturer
MBA, Baldwin Wallace University

G. Dianne Crossman
Lecturer
M.A., Rollins College

Elizabeth A. Dellinger
Lecturer
J.D., Case Western Reserve University School of Law

Maureen DeVito
Lecturer
J.D., Cleveland State University Cleveland-Marshall College of Law

Scott Fox
Lecturer
MBA, University of Kansas

Heidi L. Gartland
Lecturer
M.H.A., The Ohio State University

Roger Grugle
Lecturer
ABD, Kent State University

Robert Ivancic
Lecturer
J.D., Cleveland State University Cleveland-Marshall College of Law

Jack Janosik
Lecturer
MBA, Thunderbird School of Global Management

Steven C. Kaber
Lecturer
J.D., Cleveland State University Cleveland-Marshall College of Law

Shaun Kanary
Lecturer
MBA, Ashland University

Karen C. Kaspar
Lecturer
MBA, Cleveland State University

Anthony John Khuri
Lecturer
Ph.D., Case Western Reserve University

Ken Kleppel
Lecturer
MBA, Cleveland State University

Peter Kwiatkowski
Lecturer
J.D., The University of Akron

Robert H. Loeffler
Lecturer
J.D., Cleveland State University Cleveland-Marshall College of Law

Howard Lutz
Lecturer
MBA, Baldwin Wallace University

Jennifer Mackin
Lecturer 
MBA, Cleveland State University

Michael Marinis
Lecturer
M.S., Stevens Institute of Technology

Norman A. Matusek
Lecturer
MBA, Baldwin Wallace University

Joe Mayer
Lecturer
Ph.D., University of Stuttgart

Douglas Mazeffa
Lecturer
M.E.S.M., University of California - Santa Barbara

Martin M. M'Tambo
Lecturer
MBA, Baldwin Wallace University

Sue Mullen
Lecturer
MBA, Ashland University

Angela L. Planisek
Lecturer
Ph.D., Kent State University

Kathleen Razi
Lecturer
Ph.D., Kent State University

Peter Rea
Professor
Ph.D., The University of Akron

Susan Scheutzow
Lecturer
J.D., Capital University Law School

John Senese
Lecturer
MBA, University of Alaska

Jeremy C. Short
Lecturer
M.S., Brenau University

David A. Simpson
Lecturer
M.A., Kent State University

Jim Smith
Lecturer
MBA, Case Western Reserve University

Terry Thiele
Lecturer
J.D., New York University School of Law

Donna VanRooy
Lecturer
MBA, The Ohio State University

Malcolm Watson
Lecturer
M.A., Emory University

Claudio Zanin
Lecturer
MBA, Baldwin Wallace University