Marketing

School of Business

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School of Business
(440) 826-2438

OVERVIEW

Research. Development. Promotion. Sales. The vibrant and engaging world of marketing offers a dynamic, diverse career path that puts you at the forefront of today's business opportunities.

Real-world focused, BW's marketing program is a comprehensive, versatile major. It offers a strong foundation in financial, business and management practices along with focused areas of study–supply chain, consumer behavior, sales, brand management, advertising, digital marketing, social media marketing and more.

Well-respected among professionals, BW's business program prepares you for success. Faculty members are scholars and practitioners. You'll learn from professors with decades of corporate, government and nonprofit experience who share insights that are diverse and career relevant.

BW's proximity to Cleveland puts you within easy access to impressive networking, internship and job shadowing connections at corporations, government and nonprofit agencies, advertising and media organizations and more.

Business Grads Get Jobs
86 percent of BW business majors are employed in their field of choice or attending graduate school within 12 months of graduation.

CAREER OPPORTUNITIES

  • Market analyst
  • Account management
  • Advertising executive
  • Marketing manager
  • Market researcher
  • Media buyer
  • Digital marketing manager
  • Product developer
  • Sales manager

CURRICULUM 

Offered as a major and minor, the marketing program provides a comprehensive, integrative approach to topics like consumer analysis, market research, communication and strategic planning. Students can apply these marketing insights to the development of marketing plans, case studies and actual marketing strategies.

Course Catalog

Course Descriptions

Course descriptions, requirements for the major and additional information can be found in the University Catalog.

STUDENT EXPERIENCES

BW provides a supportive, professional environment. The average class size is 19 students, which allows for individual attention and faculty mentoring.

Experiential learning bridges classroom study with real-world opportunities. You can enhance your studies through internships, fellowships, study abroad and a variety of co-curricular and other learning opportunities.

DIGITAL MARKETING CLINIC

A hybrid between a class and an internship, BW's Digital Marketing Clinic is a student-run, experience-driven agency offering digital marketing expertise to local businesses. Students work with small businesses to develop effective, research-based inbound marketing strategy including website design, social media strategy, targeted digital content, automated email marketing plan and a marketing playbook. In addition to gaining portfolio-building, real-world experience and networking opportunities, students can earn certifications from digital marketing applications like Hubspot and Hootsuite. City of Berea grant funding is available.

PR FOR NONPROFITS

This annual networking event for public relations majors and marketing majors introduces students to possible careers in nonprofit public relations, marketing and development. Professionals spend an evening sharing their careers and job roles and responsibilities with interested students. Students can network to learn more about nonprofits, as well as seek internships and jobs.

Sales Club

Through a dynamic lecture series, workshops and mentoring, the Sales Club prepares students for the workforce. Students learn tactical, persuasive skills and are presented with opportunities to network with industry professionals. These experiences provide a competitive advantage as students enter the job market.

View all business student organizations and experiential learning programs.

ALUMNI SUCCESS 

At Baldwin Wallace, you’ll experience personal and professional growth in a supportive community that challenges and inspires you to succeed. Recent BW marketing graduates are finding success in a variety of fields. 

Chelsea GlosserChelsea Glosser ’15 is social media associate editor at SSPR in Chicago. Internships, class projects and digital marketing clinic enabled her to develop skills in social media marketing and build an impressive personal portfolio that helped her land a position upon graduation. Chelsea is from Beachwood, Ohio.

Zach SimmondsZach Simmonds ‘14 is client services manager for Hiring Optics, a startup specializing in talent acquisition and employer branding. At BW, Zach was intern and fellow at BW’s Center for Innovation & Growth and developed a professional network that connected him to Hiring Optics. Zach is from Pittsburgh.

Matthew DiamondMatthew Diamond ‘11 is finance manager at the Cleveland Clinic. Matthew joined the Cleveland Clinic through its finance fellowship program after learning about the program from BW career services staff. He is currently MBA candidate at John Carroll University. Matthew is from Ashtabula, Ohio.

Steven Caple Jr. Steven Caple Jr. ’10 is a writer, director and producer based in Los Angeles. His feature film “The Land” screened at the Sundance Film Festival and Milwaukee Film Festival. He is writing a miniseries for HBO that will be produced by Jay Z and Will Smith. Steven is from Cleveland.

Megan DuniecMegan Duniec ‘07 is vice president of marketing at Geis Hospitality Group in Cleveland. She provides strategic direction for marketing, advertising, public relations and brand development for the company, which manages mixed-use urban properties around the country. Megan is from Oak Harbor, Ohio.

 

FACULTY

FULL-TIME FACULTY

Lee Pickler
Professor
DBA, Nova Southeastern University

Mary Pisnar-Sweeny
Professor
DBA, Cleveland State University

Lori Radulovich
Professor
DBA, Cleveland State University

Adjunct FACULTY

Jack Janosik
Lecturer
MBA, Thunderbird School of Global Management

Shaun Kanary
Lecturer
MBA, Ashland University

Robert Loeffler
Lecturer

Howard Lutz
Lecturer
MBA, Baldwin Wallace University

Tim Marshall
Director, Digital Marketing Clinic
Lecturer
M.S., Eastern Michigan University