Sergio Robles

Dr. Sergio E. Robles is an assistant professor of marketing at Baldwin Wallace University. Before joining the School of Business, Robles was an assistant professor of marketing instruction at the College of Business at Ohio University in Athens and a visiting professor of business administration at the Farmer School of Business at Miami University in Oxford. His teaching areas are marketing, sales and international business. Robles’ research interests are in the areas of emerging markets, comparative analysis of consumers in developed and developing economies, and consumer behavior.

Apart from academia, Robles has worked in international consulting. While a graduate student in South Korea, he conducted field research in the People’s Republic of China, Vietnam, India, Malaysia and Mongolia for the Asian Development Bank in the areas of technology development, global trade, human resource development and information technology. At the University of Texas-Rio Grande Valley, he was the assistant to the associate vice president for research and sponsored programs. In this role, Robles performed competitive intelligence, patent research and sales prospecting for new innovations.

Robles is actively involved in the Cleveland diplomatic and business communities. Since 2021, he has been a community advisor for the Federal Reserve Bank of Cleveland where he makes recommendations to the bank leadership in the areas of poverty reduction and economic empowerment of minority communities. He holds board seats at the Cleveland Neighborhood Progress, The British American Chamber of Commerce of Ohio, the Spanish American Committee and Esperanza Inc. Robles also volunteers his time with the immigrant and refugee communities for Global Cleveland, where he won the "Volunteer of the Year Award" for his efforts. Finally, he is active in the Cleveland Council on World Affairs and the City Club of Cleveland.

Courses Taught

Undergraduate

• Introduction to Marketing (MKT-230)
• B2B Marketing (MKT-332)
• Salesmanship and Sales Management (MKT-334)
• Consumer Behavior (MKT-338)
• International Business (BUS-310I)

Graduate

• Marketing Strategy (MKT-551)

Publications

Most Recent Publications

Robles-Avila, S.E. and Sakib, M.N. (2023). Trust-in-government and Social Economic Norms: Assessing the Heterogeneity of Consumers in the USA and Mexico using the VBN Theory. International Journal of Emerging Markets. (Forthcoming, accepted for publication.)

Robles-Avila, S. E. (2022). The role of environmental personal norms in the VBN framework: Testing the differences between the United States and Mexico regarding the disposal of potentially harmful products. Journal of International Consumer Marketing, 34(4), 413-434.