Tim Marshall Headshot

Director, Digital Marketing Clinic
Lecturer
M.S., Eastern Michigan University

Tim Marshall

Tim Marshall HeadshotDirector, Digital Marketing Clinic
Lecturer

M.S., Eastern Michigan University
B.S., Bowling Green State University

Tim Marshall has significant experience in leading both the strategy and execution of digital and traditional marketing communications efforts for organizations across a wide variety of industries, including higher education, healthcare, consumer packaged goods and manufacturing. His areas of focus are social media, content marketing, brand strategy and integrated marketing communications.

Within the Baldwin Wallace University School of Business, Marshall directs the Digital Marketing Clinic, an experiential learning program that connects groups of talented students to local small businesses and nonprofit organizations in need of affordable marketing services and strategy development. He also teaches various marketing courses and advises marketing majors on course selection and career planning. Marshall is a 2017 Faculty Innovation Fellow with the Center for Innovation & Growth, a program for instructors who promote the innovative mindset and skill set concepts to students across disciplines.

Prior to joining the School of Business, Marshall served as Chief Brand Strategist for The Fairmount Group, an integrated marketing communications consultancy. In that role he developed content marketing and brand strategies for a diverse lineup of clients, from a private-label ice cream producer to a statewide healthcare organization, a global risk management firm and others. Previously, he held marketing and communications roles for The MetroHealth System, Case Western Reserve University and the LGBT Community Center of Greater Cleveland.

Marshall is the recipient of the 2017 Technologically Enhancing Pedagogy Award at BW, having been selected for incorporating innovative technology and collaboration tools into his various courses. In addition, his work has been recognized by the Direct Marketing Educational Foundation (Marketing EDGE), the eHealthcare Leadership Awards and the Higher Education Marketing Association.

Marshall holds a Master of Science in integrated marketing communications from Eastern Michigan University and a Bachelor of Science in journalism and public relations from Bowling Green State University.

Courses Taught

  • BUS 330: Introduction to Marketing
  • BUS 337: Emarketing (Digital Marketing)
  • BUS 363: Seminar in Applied Marketing Analytics
  • CAS 415: Social Media