Baldwin Wallace University Programs

BW's dynamic management program prepares you for an ever-changing business environment. 


School of Business

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School of Business
(440) 826-2392



Personnel. Projects. Strategic Policy. Businesses and organizations benefit from leaders with strong communication, managerial and analytical skills.

BW's management program is a dynamic major that prepares you for today's ever-changing business environment. You'll learn effective techniques for managing people and producing organizational efficiency through leadership, project management and strategic planning.

Well-respected among business professionals, BW's management program combines theoretical knowledge and experiential opportunities. You'll learn from faculty who are scholars and practitioners. They'll share professional insights derived from decades of corporate, government and nonprofit experience.

Real-world experience is key. You can intern in nearby Cleveland and beyond. A vibrant business community, Cleveland is home to Fortune 500 companies, renowned medical centers and government offices.

Business Grads Get Jobs
86 percent of BW business majors are employed in their field of choice or attending graduate school within 12 months of graduation.


  • Production manager
  • Operation analyst
  • Buyer
  • Purchasing agent
  • Management analyst
  • Property manager
  • Risk manager


A comprehensive program, management is offered as a major and minor. It combines strong theoretical knowledge with dynamic experiential learning to give you insights, strategies and professional practices you can readily apply to real-world situations.

The management major prepares students to:

  • Recall business terms, concepts, and principals and effectively communicate these, through both oral and written means, using the language of business
  • Utilize critical thinking skills to analyze information and produce improved business decisions and generate effective recommendations for better course of action or opportunity for improvement
  • Demonstrate relevant application of business knowledge
  • Exhibit high standards of ethical awareness and conduct and recognize ethical issues businesses/people face in today’s world
  • Demonstrate an understanding of the core management concepts in the context of modern organizations
  • Analyze management problems using tools, techniques, and theory commonly used by management professionals
Course Catalog

Course Descriptions

Course descriptions, requirements for the major and additional information can be found in the University Catalog.


BW provides a supportive, professional environment. The average class size is 19 students, which allows for individual attention and faculty mentoring.

Experiential learning bridges classroom study with real-world opportunities. You can enhance your studies through internships, fellowships, study abroad and a variety of co-curricular and other learning opportunities.

View all business student organizations and experiential learning programs.


At Baldwin Wallace, you’ll experience personal and professional growth in a supportive community that challenges and inspires you to succeed.

Baldwin Wallace has long championed the success of its students. Evidence of this can be seen in the extraordinary achievements of its alumni spread throughout the United States and the world.

Among recent accolades, 92 percent of graduates from the Class of 2014 reported being in rewarding jobs or in graduate school studies within six months after graduation.

James FirakJames Firak ’16 is digital marketing associate at Fathom Marketing in Valley View, Ohio. Leveraging a comprehensive marketing curriculum and internships, he specializes in search engine optimization and works with clients in higher education. The North Ridgeville, Ohio, native was introduced to Fathom at a BW Career Services event.

Martina OlekslakMartina Oleksiak ’15 is international business process analyst at Vitamix Corporation in North Olmsted, Ohio. Studying management has given the Nienburg, Germany, native the knowledge to contribute to discussions at various levels. She is pursuing a Master of Professional Studies at Fort Hays State University.

Steven VaccaroSteven Vaccaro ’15 is area sales manager at Flexjet Private Aviation in Richmond Heights, Ohio. The ongoing support of BW Career Services has been key to his post-graduation success, enabling him to interview with confidence for a wide range of positions in the field. Steven is from Euclid, Ohio.

Sarah GuentherSarah Guenther ’14 is healthcare management recruiter at Clinical Management Consultants in Cleveland. As a management major, the Mentor, Ohio, native interned at the Cleveland Clinic and University Hospitals, developing the knowledge and interpersonal skills to land a full-time position upon graduation.



Full-Time Faculty

Lori Long
Chair, Management & Entrepreneurship
Associate Professor

Ph.D., Kent State University

John Fuehrer
Associate Professor
MBA, Baldwin Wallace University

David Krueger
Ph.D., University of Chicago

Susan Kuznik
DBA, Cleveland State University

Ven Ochaya
Ph.D., University of Massachusetts Amherst

Mary Pisnar
DBA, Cleveland State University

Angela L. Planisek
Assistant Professor
Ph.D., Kent State University

Lori Radulovich
Chair, Business Administration & Marketing
DBA, Cleveland State University

Param Srikantia
Ph.D., Case Western Reserve University

Adjunct Faculty

Lynda Carter
MBA, Baldwin Wallace University

Kathleen Razi
Ph.D., Kent State University