Sport Management MBA

Carmel Boyer School of Business

Mariah Halata, Graduate Admission
(440) 826-8005, mhalata@bw.edu

Image of Laptop Phone Baseball

The MBA in sport management is designed for professionals who would like to strengthen their strategic decision-making skills and advance their career within the sport industry. With a focus on economic models, analytics, sport venue management and sport marketing, BW's sport management MBA program seeks to develop forward-thinking and innovative professionals who will drive the growth and future of the industry.

Develop sport marketing strategies. Gain an understanding of the various aspects of sport marketing: market research, promotions, advertising, digital marketing, public relations and sport marketing strategy.

Decide with data. Apply data analysis to make both functional and strategic decisions within the sports industry.

Examine sport markets using economic theory. Apply economics to better understand sport markets: demand, supply and pricing, league organization, monopoly power and market failure, labor market problems and remedies, public finance of sports and labor relations.

Career Outcomes

Plunkett Research estimated the U.S. sport business industry is worth $540 billion in 2018 and the global sport business industry is worth $1.3 trillion, with substantial growth anticipated in the coming years. Job titles of master's-prepared sport managers include:

Market Research Analyst
Coach/Scout
Recreation/Tourism Executive
Sports Promoter
Athletic Administrator
Sales Manager
Event/Convention Planner

Faculty: Small class sizes led by thought leaders and executives from across industries provide a rich learning experience. Our instructors are focused on teaching, real-world application, and most importantly, positioning you for career advancement. BW faculty bring first-hand knowledge and industry connections from their professional careers into the classroom.

Full-Time Faculty

Charles Campisi
Chair, Marketing, Sport and Hospitality Management
Associate Professor
Ph.D., University of Minnesota

Tony Dick
Assistant Professor
M.A.Ed., Baldwin Wallace University

Andi Lyons
Assistant Professor
Ph.D., Florida State University

Nicole Meadows
Assistant Professor
MBA, West Virginia University

Dale Sheptak
Associate Dean, Graduate Business Programs
Professor
D.S.Sc., University of Leicester

Adjunct Faculty

Alec Palmer
Lecturer
MBA, Baldwin Wallace University

Ryan M. Robbins
Lecturer
MBA, Baldwin Wallace University

Flexible MBA

Our flexible MBA option allows students to choose a start term (fall, spring or summer), class times (weeknight evenings or weekdays), the pace of the program and three options for attending classes (in-person, in real-time online or by watching a recording). Students can utilize all three options throughout the program based upon the most convenient option for their schedule.

Learn more about the flexible MBA

Stackable Certificates

If you're interested in earning your MBA but don't have the time to commit to a full program, our stackable certificates allow you to earn credits toward an MBA degree and earn micro-credentials along the way.

Learn more about stackable certificates

Curriculum

The sport management MBA specialization combines powerful coursework on various facets of the sport industry with a sequence of classes designed to enhance your leadership capabilities and business knowledge.

Classes do not need to be taken in the sequence below; your advisor can help you select and register for courses throughout the program.

Course Descriptions

Course descriptions and curriculum can be found in the University catalog.

MBA Core Courses

Course Number	Course Name	Credits
MGT-501	Systems Management & Organizational Theory	3
MGT-509	Organizational Leadership	3
SPM-511	Sport Marketing	3
BUS-526	Operations Analysis Models	3
ACC-548	Accounting for Business Decisions	3
FNC-548	Financial Management I	3
SPM-550	The Economics of Sport	3
BUS-670	Strategic Management	3

Sport Management Specialization

Course Number	Course Name	Credits
SPM-510	The Business of Sport	3
SPM-512	Sport Venue & Event Operations	3
SPM-551	Sport Analytics & Strategy	3

Tuition, Fees & Financial Aid

2025-26 Academic Year

Program Costs

Program: 33 credit hours
Tuition: $901 per credit hour
Books are additional and may be purchased at the BW Bookstore.

Financial Aid

MBA students can explore loan options such as Federal Direct Student Loan program and Graduate PLUS loans.

Accreditation and Membership

Baldwin Wallace University is accredited by the Higher Learning Commission. The BW Carmel Boyer School of Business is an accredited member of the Accreditation Council for Business Schools and Programs.