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“Big Data” isn’t just a buzzword. Analytics is not a trend. The ability to analyze and leverage data is one of the most sought-after skills in today’s job market.

Photo of person typing on a laptop with a business chart on it

The Business Analytics MBA track at Baldwin Wallace University provides specialized training in techniques and tools that can be applied immediately to solving business problems and making critical decisions, equipping graduates to tackle a range of challenges in any industry.

Make decisions based on data. Apply analytics to real business decisions. Explore computer models and statistical principles necessary to manage the complex relationships involved in an integrated organization.

Use cutting-edge platforms. Take a deep dive into prescriptive analytics and the software applications used to aggregate, analyze and report on various aspects of business intelligence.

Understand your customers. Understanding consumer behavior is key in today’s marketplace. Look for patterns in buyer behavior, measure both a return on investment and return on engagement, and present your findings and communicate recommendations using data visualization tools.


A McKinsey & Company report estimate the United States could face a shortage of up to 1.5 million data-literate managers. Globally, 51 percent of all companies surveyed by the Graduate Management Admissions Council planned to hire business graduates to fill roles such as these:

  • Business Intelligence Manager
  • Business/Operations Analyst
  • Product Analyst
  • Business Analytics Director
  • Global Marketing Analytics Manager
  • Manager of Business Analytics and Insights
  • Process Improvement Manager


Small class sizes led by thought leaders and executives from across industries provide a rich learning experience. Our instructors are focused on teaching, real-world application, and, most importantly, positioning you for career advancement. BW faculty bring first-hand knowledge and industry connections from their professional careers into the classroom.


Each semester, you can choose from classes that meet on weeknight evenings, weekends or in an online/hybrid format, or any combination that best fits your schedule.


The Business Analytics MBA track combines powerful coursework on managing complex analytics for the modern firm with a sequence of classes designed to enhance your leadership capabilities and business knowledge.

Classes do not need to be taken in the sequence below; your advisor can help you select and register for courses throughout the program. Course descriptions and curriculum can be found in the University catalog.

MBA Core Courses

Course NumberCourse NameCredits
MGT-501Systems Management3
MGT-509Organizational Leadership3
BUS-526Operations Analysis Models3
ACC-548Accounting for Business Decisions3
FNC-548Financial Management3
MKT-551Strategic Marketing3
FNC-581Managerial Economics3
BUS-670Strategic Management3

Business Analytics Track

Course NumberCourse NameCredits
BUS-626Applied Analytics3
BUS-627Predictive Analytics3
MKT-628Applied Marketing Analytics3


Program Costs

  • Program: 33 credit hours
  • Tuition: $948 per credit hour
  • Books are additional and may be purchased at the BW Bookstore.

Financial Aid

MBA students can explore loan options such as Federal Direct Student Loan program and Graduate PLUS loans.


Baldwin Wallace University is accredited by the Higher Learning Commission. The School of Business is a member of the Association to Advance Collegiate Schools of Business (AACSB).


Interested in the Business Analytics MBA track? Schedule a time to meet with an advisor, or contact us today at (440) 826-2191 or