A
four-hour,
star-studded,
extravaganza
featuring
performances
by
Taylor
Swift,
LL
Cool
J,
Carole
King,
Jennifer
Hudson,
Christina
Aguilera,
the
Go-Go's,
Foo
Fighters,
Jennifer
Lopez,
Eminem
and
Sir
Paul
McCartney
is
not
bad
for
a
"first
concert"
ever!
But
that
was
the
experience
for
at
least
one
of
the
50
Baldwin
Wallace
University
students
who
got
the
chance
to
attend
the
2021
Rock
and
Roll
Hall
of
Fame
Induction
at
Cleveland's
Rocket
Mortgage
FieldHouse
over
the
weekend.
Thrilling
invitation
How
did
the
students
and
faculty
score
such
a
hot
concert
ticket?
Networking,
of
course,
which
is
what
BW's
music
industry
program
teaches
and
practices.
Dr.
Sean
Murphy,
BW
assistant
professor
of
arts
management
&
entrepreneurship
and
music
industry
area
coordinator,
says
a
longstanding
relationship
with
the
venue's
event
management
team
led
to
an
invitation
from
Brooke
Bockelman,
vice
president
of
booking
&
events
at
the
Cleveland
Cavaliers.
"My
music
industry
students
and
I
did
a
site
visit
at
Rocket
Mortgage
FieldHouse
back
in
fall
2019
when
they
had
just
finished
the
renovations
and
met
with
Brooke.
We
hadn't
been
in
touch
with
many
venues
at
all
during
the
pandemic,
so
I
was
thrilled
when
Brooke
reached
out
to
me
this
past
Tuesday,
offering
us
the
opportunity
for
BW
students
to
act
as
seat
fillers
for
the
induction."
The
tickets
were
offered
to
BW
music
industry
majors,
along
with
arts
management
&
entrepreneurship,
sport
management
and
hospitality
students
who
were
interested
in
attending.
Epic
experience
While
the
event
offered
an
epic
music
experience,
it
also
served
an
educational
purpose.
"I
think
it
gave
the
students
an
excellent
first-hand
look
into
all
the
different
aspects
of
the
music
industry
that
were
represented
at
an
event
that
had
such
a
large
scale
as
this,"
Murphy
says.
"There
are
so
many
layers:
the
technical
execution
of
the
concert,
the
experience
inside
the
venue,
the
marketing,
the
booking
of
the
A-list
artists
that
performed
and
the
legal
side
like
the
copyrights
that
will
surely
be
a
piece
of
the
HBO
production
of
the
event.
This
concert
pretty
much
touched
every
sector
of
the
music
industry."
For
a
video
account
of
BW's
trip
to
the
induction,
check
out
@bwmusicindustry
on
TikTok.
