Baldwin Wallace University Programs

BW's sport management major combines strong academics with exceptional hands-on experiences. 

Sport Management

School of Health, Physical Education & Sport Sciences

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School of Health, Physical Education & Sport Sciences

Amy Jo Sutterluety, Associate Dean
(440) 826-3175,

Sara Schimelpfenig, Administrative Assistant
(440) 826-7473,



The fast-growing, multi-billion dollar sports industry is an ever-changing, in-demand career field. Gain the expertise needed to excel through Baldwin Wallace's comprehensive sport management program.

Real-world focused, the major combines strong academics with impressive hands-on experiences. You'll learn to effectively plan, manage and market sporting events.

The flexible program allows you to concentrate your studies in an area of interest while gaining an overview of the profession. You'll complement your studies in sport management with a second major or minor in public relations or business.

A required internship and capstone course offer relevant experiential learning opportunities, networking and resume-enhancing benefits. Through these experiences, you can build a portfolio that showcases your work to prospective employers and graduate schools.

BW students honor Dr. Charles Campisi with a Lombardi Trophy.

BW sport management students honor Dr. Charles Campisi with his own Vince Lombardi Trophy. Campisi annually leads groups of BW students to the Super Bowl.


Sport management is a gratifying career field for individuals interested in professional and amateur sports, collegiate athletics and recreation, and youth sports. It also is aligned with organizations having a sport-related component, such as private clubs, government agencies and city recreation departments. Employment opportunities include:

  • Athletic administration
  • Marketing and promotions
  • Sports information director
  • Event management
  • Recreation director
  • Facility management
  • Youth sport director
  • Recreation programming
Big-Name Opportunities for Sport Management Students and Alumni

Students & Alumni Thrive in Big-League City

BW's 20-minute proximity to Cleveland puts you within easy access to internships, employment and networking with leading organizations

  • Professional: Cleveland Browns, Cleveland Cavaliers, Cleveland Indians
  • Minor league: Akron Rubber Ducks, Cleveland Gladiators, Lake County Captains, Lake Erie Crushers, Lake Erie Monsters
  • Sporting: Greater Cleveland Sports Commission, Pro Football Hall of Fame
  • Community recreation centers

Super Bowl LII

Super Bowl Experience

For the past six years, BW students have spent a week on-location providing support for events at the Super Bowl.

Cleveland's Top-20 Ranking

Cleveland is ranked 19th nationally and highest ranked in Ohio as being a best city for sports fans, according to WalletHub. The article reports the North American sports industry is a $60-billion business that’s on the rise.

About the School of HPESS

Discover more majors from the School of Health, Physical Education & Sport Sciences and read the HPESS newsletter for recent highlights from the school.


Offered as a major, sport management is a versatile program that builds skills in critical thinking, leadership and ethical decision-making. You'll gain insights on event planning, promotion, sales, sponsorship and more.

BW faculty brings professional expertise to the classroom. You'll learn from practitioners who have real-world insights and perspectives.

The sport management major prepares students to:

  • Demonstrate knowledge related to contemporary theory and practice in leadership, management, organization and administration of special events and programs related to sport and/or as related to sport and recreational settings
  • Exhibit skills related to planning, organizing, leading and evaluating special events or programs as they may be needed by managers of sport and/or in the sport or recreational setting
  • Display skills including those related to marketing and promotion, budgeting, legal issues, governance, media relations and ethical considerations
Course Catalog

Course Descriptions

Course descriptions, requirements for the major and additional information can be found in the University Catalog.


Student success is a top priority. Small class sizes, individual attention and faculty mentoring are an integral part of BW's sport management program.

Experiential learning bridges classroom study with real-world opportunities. You can enhance your studies through internships, co-curricular activities and other learning opportunities that include:


Sport Management Club

A vibrant student-led organization, the Sport Management Club sponsors educational programs, guest speakers and social activities. The club also is active with community and campus outreach programs.

At the annual Honors Ceremony in the spring, recognitions include:

  • Bonnie Raye Graduate Scholarship (in honor Bonnie Raye, who taught at BW and was the women's basketball coach, 1980-89).
  • Dr. Lee J. Tressel Scholarship (in honor of Dr. Lee Tressel '48, who taught and was BW's football coach, 1957-80).
  • Hower-Stover Award (in honor of Dr. Marjorie Hower, who was a professor at BW, 1947-80, and Myrta Stover, who coached and taught at BW, 1943-68).

Real-World Experience at Super Bowl

For the past six years, BW students have spent a week on-location providing support for events at the Super Bowl.

Jacket Talk

Through a partnership between the sport management and broadcasting & mass communication programs, Baldwin Wallace students produce Jacket Talk, a sports talk podcast in the format of sports talk radio.

Listen: iTunes | Stitcher


Baldwin Wallace has long championed the success of its students. Evidence of this can be seen in the extraordinary achievements of its alumni spread throughout the United States and the world.

Julianna Rubin headshotJulianna Rubin '17 is the assistant director of operations for Steinberg Sports & Entertainment in Newport Beach, Calif. At BW, she interned with ESPN, US Soccer Federation and Greater Cleveland Sports Commission and worked three consecutive Super Bowls. She is currently JD candidate at University of Miami School of Law.

Chelsea KertesChelsea Kertes '13 is the convention and event experience coordinator at Destination Cleveland. She is pursuing a master's in sport management at Tiffin University. Chelsea is from Fairview Park, Ohio.

Corey KinderCorey Kinder ’12 is the manager of fan experience and special events for the Cleveland Browns. Internships and a global sport industry trip to Europe enabled him to explore a variety of sectors in the field before identifying an interest in fan experience. Corey is from Cleveland. 

Brian HillBrian Hill ’11 is the west coast area scout with the Los Angeles Rams. While a student at BW, he interned with the Cleveland Browns, gaining experience with scouting and operations that led to internships with two other NFL teams, and ultimately to his current role with the Rams. Brian is from Ashland, Ohio.

Robert WellsRobert Wells ’03 is the director of the Savannah Sports Council in Georgia. During his tenure as the director of the Sarasota County Sports Commission, the team was named Best Sports Commission in America. Originally from Ashland, Ohio, Robert is a United States Coast Guard veteran.

Penny ForsterPenny Forster ’01 is the manager of corporate partnerships and premium hospitality for the Cleveland Indians. Mentoring relationships with BW professors led to lasting professional connections that have benefited her throughout her career. She is from Marion, Ohio.

Neil SteinNeil Stein ‘01 is the general manager of the Lake County Captains in Eastlake, Ohio. From New Philadelphia, Ohio, he worked with the Toledo Mud Hens before joining the Captains in 2008 as assistant general manager. He oversees sponsorships and several nationally recognized promotions for the Class A affiliate of the Cleveland Indians.

Frank KayFrank Kay ’96 is the director of communications and marketing at the Charlotte Sports Foundation in N.C. He has been the director of media relations for the Belk Bowl since the game's inception in 2002. Working as a student assistant in the BW sports information office honed his skills, preparing him for a successful career.



Amy Jo Sutterluety
Associate Dean, Health and Physical Education
Ph.D., The Ohio State University

Cassandra August
Associate Professor
M.S., Kent State University

Kerry A. Bebie
Assistant Professor
Ph.D., The University of Akron

Charles Campisi
Associate Professor
Ph.D., University of Minnesota

Tony Dick
Assistant Professor
M.A.Ed., Baldwin Wallace University

Jaimy M. Dyer
Ph.D., The Ohio State University

Megan Frank
Assistant Professor
Ph.D., Kent State University

Karyn Gentile
Program Director for Athletic Training Program
Associate Professor
Assistant Athletic Trainer
M.S., Syracuse University

Erin Sweeney Hutzelman
Assistant Professor
M.Ed., George Mason University 

Wendy Hyde
Assistant Professor
M.Ed., Springfield College

Jesse Jones
Coordinator, Hospitality and Tourism Management Program
Assistant Professor
Ph.D., University of Illinois at Urbana-Champaign

James Mattern
Assistant Professor
M.S., Lock Haven University of Pennsylvania

Dale Sheptak
Associate Professor
D.S.Sc., University of Leicester

Elizabeth Walters
Assistant Professor
M.S., Springfield College