Sport Management

School of Health, Physical Education & Sport Sciences

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School of Health, Physical Education & Sport Sciences

Amy Jo Sutterluety, Associate Dean
440) 826-3175,

Sara Schimelpfenig, Administrative Assistant
440) 826-7473,


The fast-growing, multi-billion dollar sports industry is an ever-changing, in-demand career field. Gain the expertise needed to excel through Baldwin Wallace's comprehensive sport management program.

Real-world focused, the major combines strong academics with impressive hands-on experiences. You'll learn to effectively plan, manage and market sporting events.

The flexible program allows you to concentrate your studies in an area of interest while gaining an overview of the profession. You'll complement your studies in sport management with a second major or minor in public relations or business.

BW's 20-minute proximity to Cleveland puts you within easy access to major professional sport organizations (Cleveland Browns, Cleveland Cavaliers and Cleveland Indians), minor league teams (Akron Rubber Ducks, Cleveland Gladiators, Lake County Captains, Lake Erie Crushers and Lake Erie Monsters) and other numerous sporting organizations and recreation venues (Baldwin Wallace University Athletic Department, Greater Cleveland Sports Commission, Pro Football Hall of Fame and community recreation centers).

A required internship and capstone course offer relevant experiential learning opportunities, networking and resume-enhancing benefits. Through these experiences, you can build a portfolio that showcases your work to prospective employers and graduate schools.

Versatile Career Field

Sport management is a gratifying career field for individuals interested in professional and amateur sports, collegiate athletics and recreation, and youth sports. It also is aligned with organizations having a sport-related component, such as private clubs, government agencies and city recreation departments.


  • Athletic administration
  • Marketing and promotions
  • Sports information director
  • Event management
  • Recreation director
  • Facility management
  • Youth sport director
  • Recreation programming


Offered as a major, sport management is a versatile program that builds skills in critical thinking, leadership and ethical decision-making. You'll gain insights on event planning, promotion, sales, sponsorship and more.

BW faculty brings professional expertise to the classroom. You'll learn from practitioners who have real-world insights and perspectives.


Course Descriptions

Course descriptions, requirements for the major and additional information can be found in the University Catalog.


Student success is a top priority. Small class sizes, individual attention and faculty mentoring are an integral part of BW's sport management program.

Experiential learning bridges classroom study with real-world opportunities. You can enhance your studies through internships, co-curricular activities and other learning opportunities that include:


Sport Management Club

A vibrant student-led organization, the Sport Management Club sponsors educational programs, guest speakers and social activities. The club also is active with community and campus outreach programs.

At the annual Honors Ceremony in the spring, recognitions include:

  • Bonnie Raye Graduate Scholarship (in honor Bonnie Raye, who taught at BW and was the women's basketball coach, 1980-89).
  • Dr. Lee J. Tressel Scholarship (in honor of Dr. Lee Tressel '48, who taught and was BW's football coach, 1957-80).
  • Hower-Stover Award (in honor of Dr. Marjorie Hower, who was a professor at BW, 1947-80, and Myrta Stover, who coached and taught at BW, 1943-68).

Real-World Experience at Super Bowl

For the past three years, BW students have spent a week on-location providing support for events at the Super Bowl.


At Baldwin Wallace, you’ll experience personal and professional growth in a supportive community that challenges and inspires you to succeed.

Recent BW sport management majors are finding their success at:

Monica Gustin '12, sport management, is the sports development coordinator with the Greater Cleveland Sports Commission.

Catherine Spisak '12, sport management, is in graduate studies at Kent State University.

Stephen Thiel '11, sport management, is the corporate partnerships activation coordinator for the Boston Celtics.

Brian Palsa '09, sport management, is the corporate challenge director & race manager for Hermes Sports & Events.

Ryo Shinkawa '09, sport management, is the Japanese interpreter for the Chicago Cubs.


Amy Jo Sutterluety
Associate Dean, Health and Physical Education
Ph.D., The Ohio State University

Cassandra August
Associate Professor
M.S., Kent State University

Kerry A. Bebie
Assistant Professor
Ph.D., The University of Akron

Charles Campisi
Assistant Professor
Ph.D., University of Minnesota

Jaimy Dyer
Associate Professor
Ph.D., The Ohio State University

Karyn Gentile
Program Director for Athletic Training Program
Assistant Athletic Trainer
M.S., Syracuse University

Jessica Emlich Jochum
Associate Professor
Ph.D., University of Southern Mississippi

Jesse Jones
Assistant Professor
Ph.D., University of Illinois at Urbana-Champaign

James Mattern
Assistant Professor
M.S., Lock Haven University of Pennsylvania

Alvy Styles
Associate Professor
Ph.D., Kent State University

Megan Williamson
Assistant Professor
Ph.D., Kent State University