School of Business
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Research. Development. Promotion. Sales. The vibrant and engaging world of marketing offers a dynamic, diverse career path that puts you at the forefront of today's business opportunities.

Real-world focused, BW's marketing program is a comprehensive, versatile major. It offers a strong foundation in financial, business and management practices along with focused areas of study–supply chain, consumer behavior, sales, brand management, advertising, emarketing and more.

Well-respected among professionals, BW's business program prepares you for success. Faculty members are scholars and practitioners. You'll learn from professors with decades of corporate, government and nonprofit experience who share insights that are diverse and career relevant.

BW's proximity to Cleveland puts you within easy access to impressive networking, internship and job shadowing connections at corporations, government and nonprofit agencies, advertising and media organizations, and more.

You also can benefit from campus networking and hands-on learning experiences through BW's Center for Innovation and Growth, Digital Marketing Clinic, Blackstone LaunchPad, Business Clinic and student-led organizations like the Sales Club.

Business Grads Get Jobs
Over 90 percent of BW graduates are employed in their field within six months of graduation. Many have multiple offers from prospective employers prior to graduation.

Business Honors Track
With a focus on sustainability, ethical business practices and leadership development, the Business Honors Track enables students to complete courses in their Business major or minor while building Honors credits. During senior year, students work on a year-long consulting project with a business partner. Students can apply for the Business Honors Track during their sophomore and junior years.

Multi-million Dollar Gift Benefits Business
Baldwin Wallace University's School of Business will benefit from a $15 million gift from alumnus Stephen Boesel '68. The gift is slated for student scholarships, faculty support, learning opportunities and a renowned business speaker series.

Career Opportunities

  • Market analyst
  • Account management
  • Advertising executive
  • Marketing manager
  • Market researcher
  • Media buyer
  • Digital marketing manager
  • Product developer
  • Sales manager


Offered as a major and minor, the marketing program provides a comprehensive, integrative approach to topics like consumer analysis, market research, communication and strategic planning. Students can apply these marketing insights to the development of marketing plans, case studies and actual marketing strategies.

Course descriptions, requirements for the major and additional information can be found in the University Catalog.


BW provides a supportive, professional environment. The average class size is 19 students, which allows for individual attention and faculty mentoring.

Experiential learning bridges classroom study with real-world opportunities. You can enhance your studies through internships, co-curricular activities and other learning opportunities that include:

Student Clubs & Organizations

Blackstone LaunchPad
Open to students of every major, Blackstone LaunchPad is an innovative program that presents entrepreneurship as a viable career path and offers students concrete tools and guidance to transform ideas into thriving businesses. The LaunchPad offers students access to an extensive network of mentors, experts and services.

Business Clinic
Students receive training in business planning, client service and research through the Business Clinic. Students are teamed with successful entrepreneurs-in-residence to coach clients through the development of their business strategy. Clients include small business owners, new business entrepreneurs and not-for-profit boards and/or executive directors.

Business Honor Society
Students are connected with alumni and business leaders through the Business Honor Society. The Society encourages and supports a deep network of personal and professional contact through ongoing communication and special invitations to campus events.

Center for Innovation and Growth (CIG)
Infusing the spirit of innovation and entrepreneurship throughout campus and Northeast Ohio is the crux of this signature Center. CIG offers outstanding professional networking and hands-on learning opportunities to students of every major. The CIG Student Fellows program places students alongside business leaders, innovators and entrepreneurs. Through CIG Growth Consulting Projects, students assist CIG partners and other companies, nonprofits and government agencies in achieving growth through innovation.

Digital Marketing Clinic
A hybrid between a class and an internship, BW's Digital Marketing Clinic is a student-run, experience-driven agency offering digital marketing expertise to local businesses. In addition to gaining portfolio-building, real-world experience and networking opportunities, students can earn certifications from digital marketing applications like Hubspot and Hootsuite.

A global, nonprofit organization, Enactus helps students develop leadership, teamwork and communication skills as they learn, practice and teach principles of free enterprise to improve the standard of living for millions around the globe.

PR for Nonprofits
This annual networking event for public relations majors and marketing majors introduces students to possible careers in nonprofit public relations, marketing and development. Professionals spend an evening sharing their careers and job roles and responsibilities with interested students. Students can network to learn more about nonprofits, as well as seek internships and jobs.

Sales Club
Through a dynamic lecture series, workshops and mentoring, the Sales Club prepares students for the workforce. Students learn tactical, persuasive skills and are presented with opportunities to network with industry professionals. These experiences provide a competitive advantage as students enter the job market.


At Baldwin Wallace, you’ll experience personal and professional growth in a supportive community that challenges and inspires you to succeed.

Baldwin Wallace has long championed the success of its students. Evidence of this can be seen in the extraordinary achievements of its alumni spread throughout the United States and the world.

Among recent accolades, 92 percent of graduates from the Class of 2014 reported being in rewarding jobs or in graduate school studies within six months after graduation.