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Ratcliffe Growth Practice

Powered by the Philip E. and Carole R. Ratcliffe Foundation

Market research can give you insights into your business.

Unlock Insights and Accelerate Growth

The Ratcliffe Growth Practice is a professionally led, student-powered consultancy that helps organizations solve complex growth challenges through data-driven insights and innovative thinking. Our teams specialize in projects that help uncover customer insights, evaluate new or existing services, and strengthen operational strategies through practical, applied research.

From established companies to fast-growing startups, we offer strategic consulting specializing in secondary market research, voice of the customer data gathering techniques, analysis, and recommendations that support innovation and growth.

How it Works

As a paid service, each engagement begins with a project scoping meeting led by a project manager. A team of students is selected for their expertise and interest. With oversight from the project manager, student teams conduct in-depth primary and secondary research – including competitive analysis, survey design, and voice of the customer interviews - to deliver customized strategic insights to inform decision-making and drive actionable next steps.

Projects typically last 8-10 weeks and can begin anytime throughout the year.

Why Choose Ratcliffe Growth Practice?

Partnering with us means you can:

  • Advance time-intensive projects efficiently without straining your internal resources
  • Gain actionable insights grounded in data from secondary market research and Voice of the Customer interviews, not just internal assumptions
  • Augment your team's capacity by engaging student consultants, guided by faculty and industry leaders, to tackle short-term projects that inform long-term strategy
  • Develop and launch the next generation of leaders through hands-on, real-world projects

Next Steps

Let's connect! Contact our program manager, Donna VanRooy, at dvanrooy@bw.edu or (440) 826-3821 or fill out the short form below to request a brief introductory meeting. We will be in touch soon to talk through how we can work with you toward success.