Baldwin
Wallace
does
not
just
produce
Broadway
stars,
it
trains
students
to
be
professionals
behind
the
scenes
of
Broadway
as
well.
Arts
management
and
entrepreneurship
major
Bailey
Ford
'20
is
no
exception.
She
is
already
making
her
mark
on
the
Broadway
stage.
Ford is currently working in the industry in New York City as the social media intern for "Be More Chill" - the Broadway show that is garnering a lot traction both in the theatre and on social media. She said that she started with the show by creating the social media accounts specifically for the show.
"I
remember
very
distinctly
…
I
was
at
Joe's
[Iconis]
apartment
with
his
wife,
Lauren
Marcus,
…
and
also
George
Salazar
[plays
the
part
of
Michael
Mell
in
'Be
More
Chill']
…
and
we
were
all
talking
about
'Be
More
Chill'
and
the
attention
it
was
getting
on
social
media,"
said
Ford.
Joe
Iconis
is
the
composer
of
the
show,
and
he
bluntly
told
Ford
that
he
did
not
have
the
time
to
run
social
media
for
the
show
so
she
could
do
it
if
she
wanted
to.
Ford was then connected with Marathon Digital (They run the social media for shows such as "Hamilton" and the new show "Hadestown.") through "Be More Chill" producer Jennifer Tepper. Throughout the summer of 2018, Ford worked with both Marathon Digital and the off-Broadway show.
Mike Karns, CEO of Marathon Digital, had this to say about Ford's efforts, "Bailey established what this community was, Bailey established the world in which we would live in the digital space, and so when we came on and started working, it was very clear that she had nailed it, as far as the identification of what this brand wanted to be."
When it was announced the show would transfer to Broadway, Ford was invited to continue her role with the Broadway team. She now lives in New York City, taking her internship to new heights.
"Opening
night
felt
like
the
most
lavish
family
reunion
in
the
world
…
It
really
is
a
family,
and
opening
was
such
a
celebration
of
all
the
hard
work
and
heartache
it
took
for
so
many
people
to
make
it
here,"
said
Ford.
Ford notes that the arts management and entrepreneurship major at BW has taught her a lot. She said that Bryan Bowser, program director, teaches the internship class and "really helps you remember to take stock of what you're learning as you go along."
Ford plans to return to campus in the fall to complete her senior year. She said her goal is to move back to New York City and work in social media. "I mean, ideally, I'd follow Joe Iconis around doing social media for all of his shows. I can dream, right?" said Ford.
