Digital Marketing Clinic

School of Business
(440) 826-2792
dmc@bw.edu

The Digital Marketing Clinic (DMC) at Baldwin Wallace University creates opportunities that help students to be successful in today’s challenging job market and enable small businesses to thrive in the marketplace.

For Students

Learn hands on. Solve real problems for real companies. Lead a team of peers and counsel exciting clients.

The DMC is an experiential learning program that matches teams of talented students with area small businesses, startups and nonprofit organizations. Under direction from the DMC staff, you’ll develop and deliver paid, earned and owned media strategies that will involve tactics such as:

  • Website development and management 
  • Content marketing
  • Social media marketing
  • Organic social media 
  • Inbound marketing 
  • Digital marketing analytics 
  • Search engine optimization (SEO) 
  • Search engine marketing (SEM) and retargeting 
  • Client training and support

Beyond client work, the DMC offers campus events on digital marketing, networking with industry professionals and the chance to earn certifications, including Hubspot’s Inbound Certification, Facebook Blueprint and others. We welcome students from all majors. Email dmc@bw.edu to get involved.

Digital Marketing Resources for Small Businesses

View the Berea Biz Resource Portal for links to helpful digital marketing tools.

For Clients

Have a website…but no web traffic? Need a website or blog? Late to the social media game? Not sure what this “content marketing” buzzword is all about?

The DMC provides businesses and organizations with an effective, research-based digital marketing strategy using proven inbound methodologies and the latest best practices.

Projects are tailored to client needs, but generally include a strategy playbook and a range of tactics such as:

  • New website and/or blog
  • Social media platform launch
  • Social media content and production calendars
  • Email and marketing automation plans
  • Paid media strategies

Each client has a dedicated student team consisting of one account executive and 2-5 digital specialists who will develop and deliver your strategy and related tactical content. Teams work under the supervision and mentorship of the DMC director, a full-time staff member who also teaches courses in digital marketing and social media at BW.

Interested in being a DMC client? Contact DMC director Tim Marshall at dmc@bw.edu or (440) 826-2792.

City Funding for Berea Businesses

Berea's Planning and Development office provides local business grants up to $1,500 to pay for DMC services. Email dmc@bw.edu for more information.