Close search

Digital Media & Design: Graphic Design

Interdisciplinary Program

apply  visit  request 

Art Studio Department

Erica Lull
Assistant Professor of Art
(440) 826-2154,



Creating impact that addresses strategic communication needs is at the core of BW's graphic design major.

The major, which is part of the digital media and design program, will help you develop the technical skills and creative vision needed for this dynamic career field.

Coursework in communication, art and computer science provide a strong foundation for the program. You'll learn how to create compelling visuals, write targeted messages and enhance web and media usability through photography, programming and graphic design.

Real-world focused, the major offers diverse hands-on learning and portfolio-building opportunities that showcase your work.

A required internship enables you to apply classroom concepts to practical situations. You'll build an impressive website and create collateral materials that solve client communication needs.

BW's proximity to Cleveland puts you within easy access to networking, internship and job shadowing connections at corporations, government and nonprofit agencies, advertising and media organizations, and more.

Students present their work at the BW Senior Graphic Design Showcase.

Students have opportunities to showcase their work at Fawick Gallery and the annual BW Senior Graphic Design Show. Jessica Dukles '16 exhibits her senior portfolio at the Senior Graphic Design Show.


  • Web design
  • Graphic design
  • Multimedia news producer
  • Advertising
  • Public relations
  • Marketing
  • Publishing

Virtual Show Opening

View the virtual exhibition at

The exhibition showcases Baldwin Wallace University's DMD Graphic Design senior students' professional print and digital portfolios. The works visually and creatively communicate each student's brand, emphasizing individual strengths and areas of specialization.


Offered as a major and a minor, graphic design prepares you for diverse employment opportunities in communication.

Integrative coursework helps you to build competencies in critical thinking, creative and technical design, effective uses of digital media and production techniques.

A related major to this program is the interactive design major. It focuses on advanced computer programming, user interactivity and database connectivity as they relate to digital media and design.

The digital media & design: graphic design major prepares students to:

  • Define, recall, and demonstrate design fundamentals
  • Design, implement, test and improve an algorithmic solution to a multi-media problem
  • Use the creative process to solve visual and/or conceptual problems
  • Elicit project requirements from a client, write requirements and specifications and develop and/or design an application that meets those requirements
  • Effectively communicate with a range of audiences
  • Defend and critique personal work as well as the work of others
  • Demonstrate an understanding of professional, ethical, legal and social issues and responsibilities
  • Apply creative thinking to utilize the appropriate techniques, skills and tools to create and execute a compelling solution to a design challenge
  • Understand the value of and produce a high-quality portfolio, resume and branding materials to interview and continually market themselves as a professional designer
Course Catalog

Course Descriptions

Course descriptions, requirements for the major and additional information can be found in the University Catalog.


Small class sizes, individual attention and faculty mentoring are at the core of BW's digital media and design program.

Experiential learning bridges classroom study with real-world opportunities. You can enhance your studies through internships, co-curricular activities and other learning opportunities that include:


BW's proximity to Cleveland puts you within a 20-minute drive to outstanding opportunities. Most students have multiple internships prior to graduation.


Independent study offers students enrichment opportunities beyond the classroom for individualized and advanced study. Students work one-on-one with a faculty member.


The gallery holds six exhibitions each year that feature student work and Ohio artists.


Personally and professionally rewarding, student organizations and activities foster career skills, leadership and teamwork. Opportunities include:

Art Attack Club
The club provides opportunities for students to learn about the fields of studio and visual arts to help prepare them for careers in the visual arts or for further study.

Digital Marketing Center
A hybrid between a class and an internship, BW's Digital Marketing Center is a student-run, experience-driven agency offering digital marketing expertise to local businesses. In addition to gaining portfolio-building, real-world experience and networking opportunities, students can earn certifications from digital marketing applications like Hubspot and Hootsuite.


The opportunity to experience another culture and gain an international perspective is invaluable to your professional development and will add to your career options. Benefits include:

  • Understanding art and design issues from an international perspective
  • Expanding cross-cultural communication and problem-solving skills
  • Preparing for an increasingly diverse and international workplace
  • Broadening academic horizons
  • Improving language skills (although most classes are taught in English)
  • Experiencing a different culture
  • Building an international network of contacts


Baldwin Wallace has long championed the success of its students. Evidence of this can be seen in the extraordinary achievements of its alumni spread throughout the United States and the world.

Nine out of 10 BW graduates who completed a bachelor's degree in the 2016-17 academic year reported that they were employed or pursuing graduate and/or professional studies within six months of graduation.


Erica L. E. Lull

Coordinator, Digital Media and Design
M.F.A., Kent State University

Erica L. E. Lull

Andrew Watkins

Chair, Computer Science Department
Ph.D, Computer Science, University of Kent, Canterbury, UK

Andrew Watkins

Navneet Grant

Assistant Professor
DBA, Information Systems, Cleveland State University

Navneet Grant

Brian Krupp

Associate Professor
D.Eng., Cleveland State University

Brian Krupp

Associate Professor
M.A., The University of Akron

Judi Lakner

Ph.D., Bowling Green State University

Molly Swiger

Art Faculty

Erica L.E. Lull
Coordinator, Digital Media and Design
Associate Professor
M.F.A., Kent State University

Computer Science Faculty

Andrew Watkins
Chair and Associate Professor, Computer Science Department
Ph.D., University of Kent, UK

Kenneth Atchinson
Associate Professor
M.S., Kent State University

Navneet Grant
Assistant Professor
DBA, Cleveland State University

Brian Krupp
Associate Professor
D.Eng., Cleveland State University

Communication Arts & Sciences Faculty

Molly Swiger
Ph.D., Bowling Green State University

Judi Lakner
Associate Professor
M.A., The University of Akron