Colleen Asaad headshot

Associate Professor
Ph.D., Kent State University

Colleen Asaad

Colleen AsaadAssociate Professor

Ph.D., Kent State University
MBA, John Carroll University
B.S.B.A., Georgetown University

Colleen Asaad is an associate professor in the department of finance and analytics in BW's Carmel Boyer School of Business. Before Baldwin Wallace, she was an assistant professor at St. Bonaventure University, teaching corporate finance and investments at the undergraduate and graduate levels. She is a Certified Money Coach (CMC)®, with a teaching and research focus on holistic financial planning. Asaad serves as the VP of communications for the Academy of Financial Services.


  • Personal Finance (FNC 243W)
  • Corporate and Organizational Finance (FNC 342)
  • Behavioral Finance (FNC 441)
  • Intermediate Finance (FNC 446)

Research Interests

Asaad’s research centers on financial wellness and education. Her research has been published in peer-reviewed journals, including the Financial Services Review, Financial Planning Review, Journal of Economics and Finance, Journal of Financial Education, Journal of Behavioral and Applied Management and International Journal of Behavioural Accounting and Finance.