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Baldwin Wallace University Privacy Policy

Overview

Baldwin Wallace University ("BW," "we," "our," or "us") is committed to protecting the privacy of our website visitors, prospective students, parents, alumni and other members of our community.

This Privacy Policy explains:

  • What information we collect
  • How we use it
  • How we share it
  • Your choices and rights

This policy applies to websites, forms and digital services operated by BW.

Information We Collect

Personal Information

We may collect personal information that identifies or relates to you, including:

  • Name, email address, phone number and mailing address
  • Academic, admissions or enrollment-related information
  • Communication preferences
  • Information you provide through forms, chats or inquiries

Automatically Collected Information

When you visit BW websites, we may collect:

  • IP address and approximate location
  • Device type, browser and operating system
  • Pages visited, time spent and referring URLs
  • Interaction with content and communications

How We Collect Information

We collect information through:

  • Website forms and applications
  • Email, phone or SMS communications
  • Cookies and similar technologies (including scripts, tracking pixels and analytics tools)
  • Online advertising and marketing tools
  • Third-party platforms used to manage communications and services

How We Use Information

We use personal information to support the University's mission and to engage with our community, including:

  • Students and prospective students
    To process admissions, enrollment and academic services, and to communicate important updates
  • Parents and families of prospective and current students
    To communicate information related to the admissions process, enrollment decisions and campus updates, and to support student success and engagement
  • Alumni, donors and friends of the University
    To maintain relationships, share news and opportunities, support engagement and philanthropic efforts, and facilitate giving
  • All audiences
    To:
    • Respond to inquiries and provide requested information
    • Improve website performance and user experience
    • Analyze communication effectiveness and engagement
    • Support outreach, marketing and recruitment efforts
    • Maintain security and prevent fraud or misuse

Cookies and Tracking Technologies

BW uses cookies and similar technologies to:

  • Enable core website functionality
  • Measure site performance and usage
  • Personalize content and communications
  • Support marketing and advertising efforts

Cookies may be:

  • Essential – required for the site to function
  • Analytics – used to understand site usage
  • Marketing – used to deliver relevant communications

You may control cookies through your browser settings or other tools where available.

Information Sharing

BW does not sell personal information.

We may share information in the following categories:

  • Service providers
    Vendors who support BW operations such as:
    • Website hosting and analytics
    • Communication platforms (email, SMS, CRM)
    • Advertising and marketing services
  • Institutional partners
    For academic, operational or programmatic purposes
  • Legal and compliance
    When required by law, regulation or legal process

All service providers are required to use information only for authorized BW purposes.

SMS / Text Messaging Communications

BW may communicate with you via SMS (text messaging) for admissions, enrollment and related services.

Consent and Opt-In

By providing your mobile number and opting in, you consent to receive text messages from BW.

Message Details

  • Message and data rates may apply
  • Message frequency may vary
  • Messages may include reminders, updates and important information

Opt-Out

You may opt out at any time:

Help

Carrier Disclaimer

Carriers are not liable for delayed or undelivered messages.

Data Use for SMS

Mobile information and opt-in consent are not shared with third parties or affiliates for marketing or promotional purposes.

Data Security

BW uses administrative, technical and physical safeguards to protect personal information from unauthorized access, disclosure, alteration or destruction.

Data Retention

BW retains personal information only as long as necessary to:

  • Fulfill the purposes described in this policy
  • Meet legal, regulatory or institutional requirements

Children's Information

  • BW websites and services are not directed to children under 13.
  • We do not knowingly collect personal information from children under 13.

Your Choices and Rights

You may:

  • Opt out of communications
  • Manage cookies through your browser
  • Contact BW regarding your information

Contact Us

For questions about this Privacy Policy or BW data practices:
Email: info@bw.edu