BW Students Help Local Businesses Thrive

BW students help businesses thrive with our Digital Marketing Clinic

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Following the mantra of "learn by doing," Baldwin Wallace University students help businesses across Northeast Ohio to grow through customized digital marketing strategies and services. 

Customized Solutions

The Digital Marketing Clinic (DMC) is an experiential learning program that matches teams of talented students with businesses, non-profit organizations, and public agencies in need of affordable marketing communications services, staff training, and digital transformation.

Student teams assist clients through new or re-launched websites, social media, marketing automation, and other tactics. Each team is led by a student account executive who gains experience managing projects, people, and budgets.

All DMC students receive certifications from Google, HubSpot, and other industry partners. Following the virtual co-op model, students complete most of their work on campus with structured client checkpoints throughout the project.

FROM NATIONAL ORGANIZATIONS TO LOCAL STOREFRONTS

Since its inception in 2016, the Digital Marketing Clinic has worked more than 30 clients, representing a range of industries and company sizes, from a national healthcare nonprofit to the Cleveland Pops Orchestra to a wealth management advisory with multiple locations throughout Ohio to Marble Room, one of downtown Cleveland’s most talked-about restaurants. Other clients include:

  • Addiction treatment center
  • Alternative medicine practitioner
  • Art and home decor designer
  • Assisted living facility
  • Beauty/day spa
  • Children’s book author
  • Education/tutoring business
  • Energy consultancy (B2B)
  • Financial planning service
  • Health insurance agency
  • Independent living campus
  • Law enforcement agencies
  • Manufacturer
  • Medical practices
  • Physical therapy and rehabilitation clinic
  • Property-casualty insurance agency (B2B)
  • Public agencies (B2B)
  • Restaurants/hospitality
  • Retail: gifts
  • Retail: grocery and prepared foods

Transforming Businesses Through Technology

Digital Marketing Clinic students make data-driven decisions and work with innovative technologies to help clients reach and exceed their goals. Whether its advising on free or low-cost solutions for managing social media or using complex applications such as Google Data Studio, Pardot or e-commerce platforms, students identify the tools that fit each client's unique needs.

Students also train clients on using software and apps, from Mail Chimp and Canva to WordPress, Hootsuite and more.

Powerful Partnerships

The Digital Marketing Clinic partners with the Ohio Small Business Development Center, the City of Berea, business incubators, philanthropic think tanks and other institutions to provide digital marketing training to entrepreneurs, municipal employees, and nonprofit directors. Through a city grant, Berea-based businesses may qualify to apply for grants toward the cost of Digital Marketing Clinic services. 

  • A student team presents to clients at the Digital Marketing Clinic.

    Digital Marketing Clinic students help local businesses grow. Dedicated student teams develop research-based strategies customized to clients' unique needs. 

  • Digital Marketing Clinic students provide consultation to a local business owner.

    In 2016, students supported 10 local businesses in developing and enhancing their social media and digital marketing strategies.  

  • A Digital Marketing Clinic student team provides consultation to the Berea Police Department.

    Digital Marketing Clinic students provided consultation to the Berea Police Department on social media best practices.