The sumptuous Marble Room Steaks and Raw Bar in Cleveland

As Malisse Sinito worked to open the Marble Room Steaks and Raw Bar, she had a team of BW students create social buzz for a dining experience like no other.

BW grad opens spectacular new restaurant, provides career-boosting, student experience

September 7, 2017

The sumptuous Marble Room Steaks and Raw Bar in Cleveland

Millennia Hospitality Group President Malisse SinitoBW graduate Malisse Sinito '88 is the driving force behind the arrival this week of a highly-anticipated, grand restaurant in a historic Cleveland bank building and she's bringing young BW talent along for the ride.

As Sinito, president of Millennia Hospitality Group, worked to turn the dramatic Marble Room Steaks and Raw Bar into reality, she pulled a team of BW students into the project to help create advance buzz for a dining venue and experience like no other.

Impressive, one-of-a-kind dining

Described by Crain's Cleveland Business as "undoubtedly one of the region’s most stunning destinations," the elegant restaurant, which had its opening on Tuesday, Sept. 5, is located in Cleveland’s historic Garfield Building on Euclid Avenue, which once served as the headquarters of the old National City Bank.

Cleveland Scene declared, "When Marble Room Steak and Raw Bar opens downtown, it will immediately jump to the front of the line in terms of Cleveland's most impressive dining rooms."

Rewarding student experience

Marble Room on InstagramIn the run-up to the opening, Sinito, who studied political science at BW, offered a team of four BW Digital Marketing Clinic (DMC) students an opportunity as juicy as a Marble Room steak. The students worked to create a social media strategy to fuel anticipation for the new restaurant.

The team of four seniors also created a 100-plus-page social media plan for sharing real-time news after the opening about menu specials, distinctive experiences, world-class chefs and the unparalleled, but welcoming, environment.

"We don't want to be too traditional; you have to be a bit more playful," Sinito told cleveland.com. "You want people to be able to come in and have cocktails in the lounge without necessarily sitting down to a steak or lobster dinner."

Launching Careers

One of the four DMC students who worked on the Marble Room project, public relations major Emily Raber '17, was hired on at Millennia Hospitality Group as a marketing assistant following her spring graduation and she recommended another BW DMC veteran, Isabel Trillizio '17 for another marketing position with Millennia.

"Working with BW's Digitial Marketing Clinic was a win-win for Millennia," Sinito said. "When we mentor talented, young graduates, they bring creative energy and marketing strategies to our organization."

"Malisse provided all four of the students on her DMC team with an incredible, paid work experience that each has leveraged to help launch their careers following May graduation," said BW DMC director and business marketing professor Tim Marshall. "In fact, one student leapfrogged over entry level and landed a position as account manager for a firm in New York City."

Thriving Company

Sinito, along with her husband, Frank Sinito, founder and CEO of The Millennia Companies, opened their first restaurant in 1992, the award-winning LockKeepers Inn in Valley View, Ohio. The parent real estate company is preparing to move its headquarters into the recently acquired Key Tower, perhaps, THE iconic Cleveland building. 

Millennia Hospitality has three other projects in development including Marble Room Sushi and Il Venetian Doughnuts and Gelato, both coming to the Lobby of Key Tower, and Il Venetian coming to the Marriott at Key Center. All three are slated to open in fall/winter of 2017-18.

Marble Room on social media

To check out the eye-popping and mouth-watering social media work of the BW DMC team, visit the Marble Room on Instagram, Facebook and Twitter.