Logan Foster

Arts management and entrepreneurship major Logan Foster ’17 receives national scholarship and gains industry attention for his entertainment blog.

BW Student Wins National Scholarship, Launches Entertainment Blog

April 7, 2017

Logan Foster

Logan Foster ’17, an arts management and entrepreneurship major, has been singled out to receive a national scholarship from entertainment giant, Live Nation, with the support of one of his internship mentors at Playhouse Square.

At the same time, Foster is gaining industry attention for his growing entertainment blog, Applaud Squad.

Going "Above and Beyond"

This year Foster is the sole recipient of the national award, Live Nation - US Concerts Scholarship. The $10,000 award "supports students pursuing careers in the five core areas of the Live Nation business: concert and venue promotion; sponsorship and advertising; ticketing; e-commerce; and artist management."

Foster’s former coworker, Autumn Kiser, who is vice-president for marketing at Playhouse Square, encouraged Foster to apply for the scholarship.

"In Logan's internship, it was immediately clear he possessed the qualities that lead to career advancement, personal growth, job satisfaction and yes, success. His attention to quality and detail, willingness to go above and beyond, keen interest and confidence to ask questions — all served up with a friendly smile and positive attitude — make him someone you just want to work with and be around," said Kiser.

Entrepreneurial Eye for Gap in the Market

Foster, who has a second major in marketing (as well as a theatre minor), created Applaud Squad using skills he developed in an e-marketing course at BW. In true entrepreneurial fashion, Foster noticed a gap in the marketplace.

"There aren’t many sites I go to that have a combination of reviews for theatre and music, so I decided to make my own," he said.

Foster and his "squad," which consists of fellow arts management and entrepreneurship major Bailey Ford ’20 and friend Robert Dougher, post reviews of theatre productions, songs, albums and concerts with the goal of "encouraging audiences — both young and old — to become patrons of the arts."

As a result of Applaud Squad’s success, several Cleveland theatres, including Cleveland Play House, Beck Center for the Arts and Cleveland Public Theatre, provide the squad with press comp tickets for opening nights and pitch feature story ideas. 

In less than six months, the site has welcomed over 3,000 visitors and driven more than 100 ticket conversions for theatre organizations. Applaud Squad has also garnered significant traffic on its Facebook and Twitter accounts.

Dreaming Big, Investing in his Future

At BW, Foster has served as treasurer and executive director of the Arts Management Association (AMA). As executive director, Foster oversees the executive board and nearly 50 active members as they work on the organization’s programming, marketing, career and professional development, and fundraising for an annual networking trip.

"During my four years at BW, I wanted to take advantage of all that is out there in the world and invest in myself," he said. "I love to dream big and being able to apply what I've learned in class in a variety of settings has not only furthered my education, but it continuously drives my motivation. I've had some incredible, unforgettable opportunities while attending BW. And the best part is, my life is still just beginning."