This is CLE Summer Challenge

A public relations grad is in the thick of Destination Cleveland's summer campaign.

BW Grad Helps Design #ThisisCLE Summer Challenge

July 21, 2015

A Baldwin Wallace University  public relations grad is in the thick of  Destination Cleveland's summer campaign to increase the awareness of "locals who have yet to experience Cleveland's recent revival" with a goal of showing them "what this town is all about."

The tourism agency engaged a group of young professionals, including KeyBank social media manager Alyssa Purvis '12 to design (and take!) the #ThisisCLE challenge. Purvis, 25, and her peers helped create a short list of challenges that represents the best of Cleveland.

"It took a while to whittle it down," Purvis tells The Plain Dealer/cleveland.com. "We started with tons and tons. We went from festivals to food events to nonprofits to museums."

Purvis, an Ashland native who settled in Cleveland after graduating from BW, told the newspaper that the summer challenge is designed to motivate people who rarely venture out from the suburbs.

"There's an untapped market here," she's quoted as saying. "Overall, I think a lot of people who live here just don't know enough about what's going on."

Just a few of the items on the challenge list include a river cruise aboard Nautica Queen and an Indians baseball game, plus visits to the Taste of Tremont, the Cleveland Flea and the beach at Edgewater Park for spectacular city views and sunsets. 

"I want to do them all," Purvis said.