Business Division

 

Business Courses

BUS

050I

INDEPENDENT STUDY

One to four credit hours

See Independent Study Program, Section II.

BUS

070

INTERNSHIP

One to twelve credit hours

See Internship Program, Section II.

BUS

259,359,459

FACULTY-STUDENT COLLABORATION

Credit hours to be arranged

See FSC Program, Section II.

BUS

208

INTRODUCTION TO BUSINESS

Three credit hours

This course provides an introduction to the role of business in modern society, its responsibilities and obligations, existing forms and functions, and projected changes and their effect on society. Not open to students who have taken BUS 305.

BUS

211

PRINCIPLES OF ACCOUNTING I

Three credit hours

This is an introductory course designed to acquaint students with the principles of accounting theory with emphasis upon the accounting cycle, the accounting equation, and the preparation and interpretation of the primary financial statements as they relate to various business organizations.

BUS

212

PRINCIPLES OF ACCOUNTING II

Three credit hours

Prerequisites: MTH 136, BUS 211

A continuation of BUS 211, this course emphasizes the managerial applications of accounting information.

BUS

215

INTRODUCTION TO ENTREPRENEURSHIP

Three credit hours

This overview course will give students an awareness of the skills, knowledge and abilities needed to be a successful entrepreneur. An objective of the course is to develop students' ability to become opportunity-focused and recognize their own entrepreneurial potential. Students will examine a framework that views entrepreneurship as a process that emphasizes the individual, the environment, the organization. Topics such as entrepreneurship, family businesses, social entrepreneurship, and innovation will be explored.

BUS

220

INNOVATION AND INTEGRITY COLLOQUIUM

One credit hour

This colloquium provides CIG Student Fellows with a unique opportunity to acquire experiences and relationships designed to guide them in a process of innovation guided by integrity.  Students will develop an Innovative Leadership Development Plan as part of their participation in the colloquium.  The Innovation and Integrity Colloquium is a full year commitment.  Students must be nominated by a faculty member and selected by the Center for Innovation and Growth to be enrolled.  This course does not count towards major, minor, or General Education credit.  

BUS

221

INNOVATION APPLICATION COLLOQUIUM

One credit hour

Prerequisite: BUS 220

In this second half of the year long colloquium, students will apply their Innovative Leadership Development Plan created in BUS 220 through further discussion, engagement with guest speakers, and participation in the Innovation Concept Competition.  This course does not count towards major, minor, or General Education credit.

BUS

243

PERSONAL FINANCE

Three credit hours

This course studies the principles of personal finance with an emphasis on personal taxes, cash and savings instruments, consumer loans, stock and bond investments, real estate, insurance, and retirement planning.

BUS

263

SEMINAR

One to three credit hours

Sophomore-level seminars are open to all students who have completed listed prerequisites. Seminars study a specified current business topic and may be taken more than once for credit provided the topic or subject area is different.

BUS

305

INTRODUCTION TO MANAGEMENT

Three credit hours

Prerequisite: Completion of 30 credit hours

This course examines the leadership activities of managers within organizations in various environments. It also analyzes the functions of management from a holistic or systems perspective with emphasis on behavioral interaction and integration to create organizational effectiveness. Students apply knowledge acquired to successfully meet individual and organizational challenges.

BUS

310I

INTRODUCTION TO INTERNATIONAL BUSINESS

Three credit hours

Prerequisite: Sophomore status or BUS 208.

This course is designed to give students an opportunity to become familiar with the particularities of conducting business in an international environment, by giving them the theoretical and practical foundations necessary to study this discipline in greater detail.

BUS

315

SMALL BUSINESS MANAGEMENT

Three credit hours

Prerequisite: BUS 330

This course develops the students' understanding of how the functional areas of business are applied in a small, entrepreneurial enterprise. Because of the cross-functional demands on the entrepreneur, this course covers a wide range of topics. Students will gain a greater understanding of the inter-dependencies within an organization. Topics such as guerrilla marketing, networking, legal forms of an organization, relationship-building, advisory boards, and venture capital are explored in broad the financial issues confronting entrepreneurs are explored in broad terms.

BUS

316

COST ACCOUNTING & ANALYSIS

Three credit hours

Prerequisites: BUS 212, ECN 279

This course surveys the accounting requirements of internal organizational management with particular attention devoted to the costs capitalized in inventory. Defines and illustrates job order costing, process costing, standard costing, direct costing, cost-volume-profit analysis, activity-based costing, budgeting, and control of decentralized operations.

BUS

321

INTERMEDIATE ACCOUNTING I

Four credit hours

Prerequisite: BUS 211

The accounting cycle, the theory, and practice of financial statement preparation in accordance with generally accepted accounting principles are covered in this course. Topics also include long-term assets, liabilities, and stockholders' equity of the corporation.

BUS

322

INTERMEDIATE ACCOUNTING II

Four credit hours

Prerequisite: BUS 321

This course will continue the analysis of the balance sheet and will also review the preparation of the cash flow statement. Advanced measurement and disclosure issues relating to the financial statements will also be examined.

BUS

325

ORGANIZATIONAL PROJECT MANAGEMENT

Three credit hours

Prerequisite: BUS 305

This course prepares students for the needs of work environments that are increasing project-based.  The course builds skills that allow managers to plan, organize, direct and control resources to achieve a specific objective. Managers working with large complex projects systematically break them down until they become a series of manageable tasks.  Keeping these tasks occurring on schedule and within budget is the Project Managers’ role. 

BUS

326

LEGAL ENVIRONMENT OF ORGANIZATIONS

Three credit hours

Prerequisite: Completion of 30 credit hours

Substantive private law, business associations, labor-management agreements, government regulations, and international law as they affect American business policies, practices and ethics are covered in this course.

BUS

328

BUSINESS LAW

Three credit hours

Prerequisite: BUS 326

This course is a study of the law applicable to commercial transactions, property, debtor and creditor relationships as well as wills and trusts. It is recommended for the accounting major.

BUS

329

BUSINESS ETHICS

Three credit hours

Business ethics provides an examination of moral problems facing organization managers with a focus on learning how to integrate ethical thinking with strategic thinking in shaping actions. Students analyze actual case problems, learning to use various ethical theories as a guide to clear thinking.

BUS

330

INTRODUCTION TO MARKETING

Three credit hours

Prerequisite: ECN 100 or 101

Marketing involves understanding the changing wants of individuals and organizations, the development and distribution of goods and services to meet those wants, and the maintenance of satisfactory customer relationships. It includes all the activities necessary to get goods and services from the producer to the consumer. This course gives students an opportunity to participate in an analysis of marketing strategies and the evaluation and control of marketing programs.

BUS

331

SERVICES MARKETING

Three credit hours

Prerequisite: BUS 330

This course compares marketing of intangible services versus tangible products and how service characteristics affect marketing strategy.  Students will learn to dissect services and service experiences, evaluate service delivery systems, and understand the role of service providers and customers.  Students will explore service marketing concepts, theory, frameworks, and models to improve service development, service delivery, and service marketing strategies.

BUS

332

B2B MARKETING

Three credit hours

Prerequisite: BUS 330

This course provides an introduction to business to business (B2B) marketing, as well as an understanding of the marketing issues businesses face when their customers are other businesses – as distinguished from business to consumer (B2C) marketing for personal consumption. The emphasis will be on marketing management and decision making as it relates specifically to B2B marketing – including (but are not limited to) types of organizations as industrial customers, buying centers, segmentation, industrial selling, high technology developments, and ethics.

BUS

333

ADVERTISING MANAGEMENT

Three credit hours

Prerequisite: BUS 330

Advertising is studied as an integral part of our economic and social systems, and as a tool that has a direct impact on the manufacture, distribution, marketing and sale of tangible and intangible goods. Concepts and strategies include target markets, media selection, sales promotions, budgeting and evaluation techniques. Through case studies, students will receive hands on experience in developing an advertising campaign. Exposure to professionals in the field is provided by tours and lectures.

BUS

334

SALESMANSHIP & SALES MANAGEMENT

Three credit hours

Prerequisite: BUS 330

This course covers the practical aspects of the sales function and the job of the sales manager. Students will be given the opportunity to develop and demonstrate the skills, knowledge, attitudes and understanding necessary for the successful salesperson or sales manager.

BUS

336

BRAND MANAGEMENT

Three credit hours

Prerequisite: BUS 330

This course will provide students with an appreciation of the role of branding and will augment students’ ability to think creatively and critically about the strategies and tactics involved in building, leveraging, defending, and sustaining brands.

BUS

337

E-MARKETING

Three credit hours

Prerequisite: BUS 330

Students will develop e-marketing strategies to understand how the Internet impacts a firm’s product, marketing communications messages, customer acquisition and retention, advertising, selling, distribution, and branding. Students will explore e-business models, segmentation, social media marketing, blogs, search engine marketing, email marketing, mobile marketing, Web site design, e-crm (e-customer relationship management), and e-marketing analytics.

BUS

338

CONSUMER BEHAVIOR

Three credit hours

Prerequisite: BUS 330

What makes people do what they do? What makes people buy? What makes people buy from one company rather than another? This course will look at the nature of the purchase decision process. Theories, concepts, research methods and findings are explored and examined for use in marketing management decision-making.

BUS

342

CORPORATE & ORGANIZATIONAL FINANCE

Three credit hours

Prerequisites: CSC 141, MTH 136, ECN 100 OR 101, BUS 212

This course is a study of the sources and uses of funds within an organization, the returns and risks related to an organization's working capital and capital budgeting decisions.

BUS

350

GREEN BUSINESS

Three credit hours

Prerequisite: Completion of 30 credit hours

This course introduces the student to the new and rapidly growing field of corporate sustainability.  Topics will include global ecological trends compelling the need for sustainable business, the “triple bottom line”, total life-cycle analysis, green products and ecological design, sustainable supply chain analysis, long-term strategy, growing public, customer, government, and industry demands made on companies to heighten their levels of sustainability performance, and the ethical motivations that organizations can adopt for “green” performance .  Case studies will focus on successful sustainability initiatives across a wide array of industries and organizational contexts as well as enduring challenges faced by businesses that aim toward sustainability.

BUS

351I

GLOBAL STRATEGIES

Three credit hours

Prerequisite: BUS 310I

This course challenges the student to understand management of a multinational organization operating in a variety of national and cultural contexts.  Strategic and tactical concepts will provide a framework for examining how organizations deal with the complex global environment.

BUS

357

INTRODUCTION TO AMERICAN HEALTH CARE

Three credit hours

Prerequisite: BUS 305 or consent of instructor

This course explores the history, evolution and current state of health services delivery in the United States. The course provides an overview of the various healthcare stakeholders and their impact on cost, quality and access to care. This course also reviews the overall trends in healthcare including the current and future role of technology. Finally, this course provides an overview of career opportunities in healthcare.

BUS

358

BUSINESS COMMUNICATIONS

Three credit hours

This writing intensive course is designed to provide a practical application of business communication skills.  Students will learn how to effectively communicate with various audiences.  Competency will be developed in oral and written communication.  Development of these skills is integrated with the use of technology.

BUS

360I

POLITICAL & SOCIAL RESPONSIBILITY OF MULTINATIONAL CORPORATION

Three credit hours

This course examines the role of power and ethics in the conduct of international business. Actual cases are studied that demonstrate some of the dilemmas faced by the multinational corporation and the growing concern with integrating the ethical and social concerns with business actions in a way that is beneficial to both business and society.

BUS

363

SEMINAR

One to three credit hours

Junior-level seminars are open to juniors and seniors who have completed listed pre-requisites. Seminars study advanced contemporary business topics and may be taken more than once, provided that the subjects are different.

BUS

365

MANAGEMENT SCIENCE

Three credit hours

Prerequisites: MTH 136, CSC 141, ECN 279

This course provides analysis of the various quantitative models that are available for formulating and solving accounting, finance, management and marketing problems. The student is exposed to the fundamental principles of operations research as applied to all areas of business decision-making.

BUS

367

HEALTH CARE LAW AND ETHICS

Three credit hours

Prerequisites: BUS 326, BUS 357

This course focuses on the exploration of the ethical and legal aspects of contemporary issues concerning healthcare delivery.  The potential interaction and conflicts among individual value/moral systems, ethical standards, legal and regulatory considerations are examined. This course will provide a working knowledge of health law enabling students to deal with common legal, regulatory, ethical and practical problems facing the industry.

BUS

377

HEALTH CARE ENVIRONMENT

Three credit hours

Prerequisite: BUS 357

This course examines the economic and regulatory environment as it affects health care organizations and provides a general economic framework for understanding public and private funding of healthcare in the U.S. This course also explores the trends in third-party funding as well as approaches to best manage this funding. Finally, this course compares the U.S. health care system to that of other countries; the emphasis of this comparison will be placed on funding and cost control as well as its impact on quality and access to care. 

BUS

378

PRINCIPLES OF FRAUD EXAMINATION

Three credit hours

Prerequisite: Completion of 45 credit hours

This course focuses on fraud in the workplace. You will learn about common fraudulent schemes, typical perpetrators and measures a company can implement to protect against workplace fraud.

BUS

405

LEADERSHIP EXCELLENCE

Three credit hours

Prerequisite: BUS 305

Leadership is a dynamic and changing process encompassing a number of practical and theoretical constructs that are applicable to today’s rapidly changing environment.  This course explores various leadership dimensions as applied to power, influence, motivation, satisfaction, groups, teams, and change, to name a few.  The course also studies leaders and leadership theories for the purpose of developing and shaping one’s personal concept of leadership, and the application of various leadership approaches to different contexts.  Additionally, not only will students explore leadership domestically, but also will engage in exploring global leadership and its application to different national settings.

BUS

406I

INTERNATIONAL ORGANIZATIONAL BEHAVIOR AND MANAGEMENT

Three credit hours

Prerequisite: BUS 305

Students may not receive credit for both BUS 409D and BUS 406I

The course is designed to provide the student with theories and skills for understanding international organizational behavior.  The individual, the project team, and the organization are the basic units of study and effective interpersonal behavior is presented as one of the most important factors in organizational change as it relates to various international contexts.  Topics covered in this course include organizational & national culture differences, ethics & social responsibility, negotiation and conflict resolution, motivation, international human resource management, leadership and approaches to organizational change, to name a few.

BUS

407

FEDERAL INCOME TAXATION

Three credit hours

Prerequisite: BUS 211

The topics of the federal income tax law, U.S. Treasury regulations, and IRS revenue rulings and
court cases are covered in this course. A major emphasis of the course will be tax planning for the individual. There will be a detailed study of actual personal federal tax forms. Ethics will be stressed.

BUS

408

FEDERAL TAXATION: CORPORATIONS, PARTNERSHIPS, ESTATES AND TRUSTS

Three credit hours

Prerequisite: BUS 211

This course is a study of current federal tax laws applicable to corporations, partnerships, estates and trusts. Tax reporting, planning and research are an integral part of this course.

BUS

409D

BEHAVIORAL THEORIES OF MANAGEMENT

Three credit hours

Prerequisite: BUS 305

Students may not receive credit for both BUS 409D and BUS 406I

This course is designed to provide the student with a behavioral science approach to organizations.  Students will learn why we behave as we do in organizations and groups.  The course will help the student understand how individual awareness effects performance as a manager and leader.  Individual, group, and organizational differences and similarities are highlighted throughout the course.  Students will being to develop the interpersonal skills needed to be effective employees, manager, and leaders and improve the performance of organizations.

BUS

410

HUMAN RESOURCE MANAGEMENT

Three credit hours

Prerequisite: BUS 305

This course provides an overview of the various functions in the field of Human Resource Management. The functions of planning, selecting, compensating, appraising, training, and development are covered. Legislation and laws pertaining to these functions as well labor relations and health and safety are examined. Overall organizational strategy is incorporated into the application of all Human Resource functions.

BUS

411

COMPENSATION

Three credit hours

Prerequisite: BUS 410 or permission of instructor

Theory and strategy behind organizational compensation practices are examined. Specifically, the behavioral aspects of compensation, the legal constraints, development of base pay systems, variable pay, executive compensation, benefits, and services are covered. Students become familiar with actual practices and application in organizations.

BUS

412

EMPLOYMENT LAW AND LABOR RELATIONS

Three credit hours

Prerequisite: BUS 410 or permission of instructor

This course is a review of the historical foundations of Employment Law and Labor Law with a focus on current issues as reflected by recent agency and court rulings. Labor Relations includes the topics of the NLRB, unionization, collective bargaining, grievance procedures, arbitrations and mediation. This course is open to graduate students.

BUS

413

STAFFING AND DEVELOPMENT

Three credit hours

Prerequisite: BUS 410 or permission of instructor

This course provides a strategic overview of the Human Resource Planning function. Job analysis, recruiting, selection, training, development, retention, and appraisal are covered as key topical areas with a focus on the theoretical foundations and application of current practices.

BUS

415

BUSINESS PLAN DEVELOPMENT

Three credit hours

Prerequisites: BUS 215, BUS 315

In this capstone course, entrepreneurship students will complete a comprehensive business plan, including a competitive analysis, industry description and outlook, sales and marketing plan and financial plan for a proposed company. Faculty and entrepreneurs will work closely with students to ensure that this project incorporates the practical issues entrepreneurs tackle in starting or growing a business. Students will meet with bankers, venture service providers and successful entrepreneurs.

BUS

417

PRINCIPLES OF AUDITING

Three credit hours

Prerequisite: BUS 322 (may be taken concurrently)

This course emphasizes auditing concepts and applications that enable students to understand the philosophy and environment in public accounting ethics, auditing standards, opinions on the financial statements.

BUS

418

GOVERNMENTAL AND NONPROFIT ACCOUNTING

Three credit hours

Prerequisite: BUS 321

This course deals with financial accounting and reporting concepts, standards, and procedures applicable to (1) state and local governments-including counties, cities, and school districts, as well as townships, villages, other special districts, and public authorities; (2) the federal government; and (3) nonprofit and governmental universities, hospitals, voluntary health and welfare organizations, and other nonprofit (or not-for-profit) organizations. Financial management and accountability considerations peculiar to government and nonprofit (G&NP) organizations are emphasized, and the distinctive aspects of auditing G&NP organizations are discussed.

BUS

420

ACCOUNTING SYSTEMS

Three credit hours

Prerequisite: BUS 322

This course is a survey of information technology and its application to accounting issues. Students will solve problems using electronic spreadsheets, word processors, and the internet. Students will develop an understanding of the information gathering, data accumulation, and reporting requirements of various accounting software programs.

BUS

421

ADVANCED ACCOUNTING

Three credit hours

Prerequisite: BUS 322

This course deals with special problems in accounting for business acquisitions and mergers. Students will be exposed to the different methods of accounting for investments on the books of the parent company. They will develop an understanding of the consolidation procedures that deal with the issues of noncontrolling interests, intercompany sales, intercompany debt, ownership patterns and income taxes. In addition, the related topics of business segment reporting, and foreign currency translation will be examined.

BUS

431

SUPPLY CHAIN MANAGEMENT

Three credit hours

Prerequisite: BUS 305, BUS 330

This course is designed to cover the essentials of supply chain management, from purchasing to delivery, and includes concepts of transportation, inventory management, supplier selection, distribution, logistics and reverse logistics.

BUS

432

MARKETING RESEARCH & INFORMATION SYSTEMS

Three credit hours

Prerequisites: BUS 330, ECN 279

The student will learn how to develop a marketing research project. An understanding of domestic and international marketing information needs and procedures will be covered. Students will be taken through the research process from purpose definition and proposal writing to final report writing and presentation. Data collection techniques will be offered to include current technologies and use of the internet.

BUS

436I

INTERNATIONAL MARKETING

Three credit hours

Prerequisite: BUS 330

This course is a study of the peculiarities of marketing products and services overseas. An over-view of the economic, political, cultural and infrastructure environments; determination of market size; use of segmentation variables; review of foreign buyer behavior; collection and analysis of foreign market research; determination of best method of entry; selection of optimum marketing strategies; and integration of all variables in a comprehensive marketing plan are covered.

BUS

444I

INTERNATIONAL FINANCIAL MANAGEMENT

Three credit hours

Prerequisite: BUS 342

This course is a study of foreign exchange markets, the management of foreign exchange exposure, multinational capital budgeting, international portfolio management, transfer pricing, multinational taxation, international securities, and interest rate risk management.

BUS

445

PRINCIPLES OF INVESTMENTS

Three credit hours

Prerequisites: BUS 342, ECN 279

This course emphasizes techniques of security analysis, evaluation of portfolios and investment strategies including the use of derivatives.

BUS

446

INTERMEDIATE FINANCE

Three credit hours

Prerequisites: BUS 342, ECN 279

This advanced course covers selected topics in financial management such as financial analysis, forecasting, working capital management, capital budgeting, long-term financing, cost of capital and dividend policies.

BUS

451

MANAGEMENT STRATEGY & POLICY

Four credit hours

Prerequisites: Completion of all required business administration courses.

This is the capstone course of the business major. Students learn to research and formulate top level strategic goals which enable the firm to adapt and grow with its changing environment. Students also learn how to implement strategic goals by integrating the functions learned in lower level courses. Real world case examples are used to apply the learnings.

BUS

463

SEMINAR

One to four credit hours

Upper level seminars are open to juniors and seniors who have completed listed prerequisites. Seminars study advanced current business topics and may be taken more that once for credit provided the topic or subject area is different.

BUS

465

RISK MANAGEMENT IN FINANCIAL INSTITUTIONS

Three credit hours

Prerequisites: BUS 342, ECN 279

The course examines various types of financial institutions (banks, investment companies, insurance companies, etc.), the risks (credit risk, market risk, interest rate risk, etc.) inherent in the assets and liabilities of those institutions, and the tools and techniques available for measuring and managing those risks including portfolio diversification, duration, Value at Risk models, and RAROC. Note:  This course satisfies the CPA Exam’s requirements for “other business courses” but does not satisfy any portion of the “accounting hours” requirement.

BUS

468

FINANCIAL STATEMENT ANALYSIS

Three credit hours

Prerequisites: BUS 212

This course will demonstrate the relevance of financial statement analysis and equip students with the analytical tools necessary for informed decision making.

BUS

470

ACCOUNTING INTERNSHIP PROGRAM

Credit hours to be arranged

The Accounting Internship Program is open to junior or senior accounting students. Permission of instructor is required. Accounting Internships provide practical experience in public accounting involving employment in local accounting firms in a pre-arranged program, coordinated with the accounting faculty at Baldwin Wallace University. See also the Internship Program, Section II.

BUS

487

PROBLEM SOLVING AND APPLIED HEALTH CARE MANAGEMENT

Three credit hours

Prerequisites: Completion of all required health care major courses

This course focuses on the investigation and study of problem solving and effective decision making within the dynamics of current health care organizations. This course also stresses problem identification, problem analysis, making decisions and recommendations and implementing solutions, and comparing results to a plan.  The case method approach is used; management memos and senior research papers that incorporate critical thinking, quantitative analysis, conceptual and technical data analysis, and a formal presentation, are required.

BUS

495

INNOVATION & ENTREPRENEURSHIP CAPSTONE SEMINAR

Three credit hours

Prerequisites: BUS 215, BUS 315, declared INEN major

BUS 495 is a three credit capstone course for the Innovation and Entrepreneurship major, designed to give students an opportunity to synthesize the experiences and coursework of their first major and the Innovation and Entrepreneurship major into examples of developed conceptual and analytical skills needed by higher level managers in an innovative or entrepreneurial organization. The course will be team taught, involving faculty from the Business Division and from another division of the University who have been active participants in the Center for Innovation and Growth Faculty Fellows program. This course should be taken directly following or concurrently with BUS 415: Business Plan Development. Students will engage in reflection about their experiences in the INENT major; will conduct an ‘innovation audit’ of an existing company; and will develop and present to an external audience a ‘innovation and entrepreneurship plan’ for an existing or hypothetical organization.  The last two projects are intended for students to use as examples of their skills and mindset to present to potential employers, venture capitalists, and/or graduate school admissions committees.

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