Broadcasting and Mass Communication

School of Humanities

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Experience the interactive, rewarding dynamics of a fast-paced, multi-faceted career in broadcasting and mass communication.

BW's program provides hands-on, resume-enhancing experience in radio, television, production and broadcast journalism.

You'll learn by doing. WBWC offers comprehensive, professional on-air experience as DJs, sports commentators, production assistants and recording engineers. Behind the scenes, you can take the lead on business decisions crucial to the station.

If video is your focus, look to BWTV, a student-directed program airing on local cable TV. It provides valuable hands-on opportunities for building skills that can be applied to broadcast television and video production.

With Cleveland nearby, there are numerous internship opportunities. BW students have interned at network-affiliated and cable television stations, radio stations and more. BW's Explorations/Study Abroad program offers connections to impressive national broadcast internship opportunities.

A required capstone course bridges classroom learning with practical application. You'll create a portfolio of work you can share with prospective employers and graduate schools that features your media experiences, including a demo reel and special project that demonstrates proficiencies in writing, research, planning and recording.


  • Audio/video editor
  • On-air talent
  • Press secretary
  • Broadcast journalist
  • Programmer
  • Producer
  • Recording engineer
  • Production director
  • Advertising manager
  • Digital media specialist

Gain Studio-Savvy Skills
Produce high quality video and face real-world production situations. BW's film and TV studio functions as both a multi-camera TV and recording studio and as a film sound stage. The studio features a full lighting rig and dimming system, 32-channel sound board, switcher and industry-standard editing facilities.

Top Radio Experience
BW's radio station WBWC, "The Sting," is the only collegiate radio station in the Cleveland market that has a professionally modeled format. Students working at the station consistently win Intercollegiate Broadcasting System Awards of Excellence in Radio/TV/Webcasting.


Broadcasting and mass communication is offered as a major and minor. It combines practical and theoretical study. Courses range from radio, television and film production to writing, performance and theory. The curriculum is balanced between professional preparation and a liberal arts approach to media studies. Classes in business and English also are required of all majors.

A required internship and capstone course provide exceptional hands-on opportunities for honing technical, analytical and creative competencies.

The broadcasting and mass communication major prepares students to: 

  • Identify and define mass communication theories
  • Utilize a variety of theoretical models and begin to develop their own set of standards in assessing media products
  • Understand ethical challenges faced by media professionals
  • Effectively and creatively write for, and communicate with, contemporary and proven media technologies
  • Utilize a variety of formal models to produce quality media products
Course Catalog

Course Descriptions

Course descriptions, requirements for the major and additional information can be found in the University Catalog.


Experiential learning bridges classroom study with real-world opportunities. You can enhance your studies through internships, co-curricular activities and other learning opportunities.

BW provides a supportive, professional environment. Faculty instructors have broadcast industry experience, which brings a real-world component to the classroom.

Student success is a top priority. Small class sizes, extensive hands-on experiences, individual attention and faculty mentoring are at the core of the program.

On-campus experiential opportunities will enhance your studies. BWTV, a student-directed program airing on local cable TV, offers opportunities for video production and television broadcasting. WBWC is a vibrant campus radio station offering rewarding hands-on experience.

Off campus, you can hone skills and experience the fast-paced, ever-changing world of broadcasting and mass media through internships. Nearby Cleveland provides outstanding options that include network-affiliated television, radio and more.

At BW, mass media and communication students are regularly recognized for their achievements.

Lambda Pi Eta is the communication studies honor society. It serves as a point of distinction for high achieving students as well as a sponsor for a service-learning initiative through Habitat for Humanity.

At the annual Honors Ceremony in the spring, recognitions include:

  • David Allman Broadcasting Scholarship
  • Donna E. Fry '58 Scholarship (in honor of Donna Fry '58, who had great admiration for BW professors).

Interning at Dateline NBC helped Ronny Woodburn '15, go one step closer to his dream of becoming an news anchor for a large network. The Ashtabula, Ohio, native majored in broadcasting and mass communication.


At Baldwin Wallace, you’ll experience personal and professional growth in a supportive community that challenges and inspires you to succeed. Recent BW broadcasting and mass communication majors are finding their success in a variety of careers. 

Alyssa BrosiousAlyssa Brosious ’10 is co-host of The Jeff Show at WQAL-FM (Q104) in Cleveland. She is known as Aly Tanner on air. While at BW, Alyssa did freelance work for Sports Time Ohio and ESPN 850, worked at campus station WBWC-FM and interned at The Late Night with Jimmy Fallon. She is originally from New York.

Tim O'BrienTim O’Brien ’10 is ticket sales account executive and media relations manager for Lake County Captains Baseball Club in Eastlake, Ohio. While at BW, the Kirtland, Ohio, native worked for BW’s radio station, WBWC, covering the Yellow Jackets athletic teams and gaining invaluable sports broadcasting experience.

Tamara BergTamara Berg ’04 is weather forecaster for KCRA’s Central Coast Morning News in Sacramento, Calif. BW organizations such as campus radio station WBWC-FM enabled her to develop the skills to build a successful broadcasting career. She also holds a B.S. in meteorology from Mississippi State University. 



Molly Swiger
Chair, Communication Arts and Sciences Department
Ph.D., Bowling Green State University

Duane Battle
Assistant Professor
M.Ed., Kent State University

Joseph Tarantowski
Director, Broadcasting
M.F.A., University of Wisconsin


David Droes
M.A., Kent State University

John Elmo

Mitchell Fields
M.A., Columbia University

Todd Richards
B.A., Baldwin Wallace University