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Stinger Has a new Look

Meet Stinger, the new visual mascot for varsity athletics at Baldwin Wallace University.

Stinger replaces a logo mark that was developed in the early 1980s to distinguish BW athletic programs and give them a then-contemporary look, according to George Richard, director of College Relations. But in recent years, the mark had begun to show its age.

"Our coaches reported that they felt that the old mark was dated and flat and didn't appeal to their student-athletes," said Richard. "They wanted a distinctive visual image that would be more engaging and dynamic while also expressing the rich heritage of BW athletics."

The new mark was more than a year in development.

Proposals from three respected designers with substantial experience in developing athletic logos were requested and Frank Cucciarre, who recently had developed the new athletic branding system for Cleveland State University, was selected for the BW project. Preliminary designs were developed with input from BW coaches, student-athletes, faculty, staff and prospective students.

"Their feedback was very valuable as the drawings were refined and Stinger took shape," said Richard. The same process was followed as a treatment for typography was selected and combined with the new Yellow Jacket.

"We really like Stinger," said BW president Richard Durst, "but it is much more than a nice, new look for brochures, t-shirts and uniforms. It is important that we be consistent in the way we represent our College."

"Stinger should become part of our visual identity and complement other institutional branding initiatives, while helping to convey the excitement of athletic competition today and the dynamic programs here at Baldwin Wallace University. We believe that Stinger will serve us well," Durst said.

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