Baldwin Wallace University Public Relations Program Requirements

Public Relations Program Requirements

Public Relations Major			Computer Code: CPBR
Minimum credit require: 43-45 (plus prerequisites as indicated)

Required Courses (* = Prerequisite Required)
CAS	120	Strategies in Public Relations		3 credits
CAS	125	Event Planning		3 credits
CAS	126	Introduction to Communication		3 credits
CAS	230	Practicum in Public Relations		1-3 credits
CAS	320	Internal Public Relations and Research		3 credits*
CAS	360	Public Relations Technology		3 credits*
CAS	410	Persuasive Campaigns		3 credits*
CAS	415	Studies in Public Relations		3 credits*
CAS	473	Senior Seminar: Leadership in Public Relations		3 credits*
BUS	305	Introduction to Management		3 credits*
BUS	330	Introduction to Marketing		3 credits*
Complete one of the following:
CAS	275	Propaganda and Persuasion		3 credits*
CAS	315	Crisis Communication		3 credits*
CAS	350	Organizational Communication		3 credits*
Complete one of the following:
CAS	226	Writing for the Media		3 credits*
ENG	232	Workshop in Journalism		3 credits*
Complete one of the following:
ENG	305	Advanced Expository and Argumentative Writing		3 credits*
CAS	345	External Public Relations Writing		3 credits*
Complete one of the following:
BUS	211	Principles of Accounting I		3 credits
BUS	215	Intro to Entrepreneurship		3 credits
BUS	329	Business Ethics		3 credits
BUS	358	Business Communication		3 credits
BUS	409D	Behavioral Theories of Management		3 credits*
BUS	410	Human Resources Management		3 credits*

Public Relations Minor A total of 21 credits are required for the Public Relations minor, courses include:
Required Courses
CAS	120	Strategies in Public Relations	3 credits
CAS	126	Introduction to Communication	3 credits
CAS	230	Practicum in Public Relations	3 credits
CAS	410	Persuasive Campaigns	3 credits*
Complete one of the following:
CAS	226	Writing for the Media	3 credits*
ENG	232	Workshop in Journalism	3 credits*
Take 6 credits from the following list of courses:
BUS	305	Introduction to Management	3 credits*
BUS	330	Introduction to Marketing	3 credits*
BUS	333	Advertising Management	3 credits*
BUS	358	Business Communications	3 credits
BUS	409D	Behavioral Theories of Management	3 credits*
BUS	410	Human Resource Management	3 credits*
BUS	436I	International Marketing	3 credits*

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