Business Division

 

Marketing Program Requirements

The Division of Business Administration trains students to become contributing members of today's corporate, entrepreneurial, public and non-profit organizations.  While an objective of the Division is to prepare a person for specific career orientation, the Division recognizes that the student must also develop into an individual ready to adapt to personal and social problems as well as to a constantly changing global, competitive environment. Communication and leadership skills are critical and will be honed through experiential learning, internship opportunities, and student organizational involvement. Prior to entering a specialized curriculum, students will broaden their preparation in written and oral communications, the social and natural sciences, mathematics and other courses that will prepare them for a lifetime of learning.

Special Note: A course taken as an elective for a BUS major cannot be used as an elective to satisfy the requirements of another BUS major or minor.

Marketing Major

Computer Code: BSMK

 

The Marketing Major offers an integrative approach to understanding and solving contemporary marketing challenges. The curriculum provides students with an understanding of core marketing tools including consumer analysis, market research, communication, and strategic planning. Students then apply these marketing tools in the development of marketing plans, case studies, and actual marketing strategies. Coursework prepares students for careers in advertising, sales, product development, marketing management, market research, and account management.

 

Minimum credits required: 58

Required Foundation Courses (* = Prerequisite Required)

ECN

101

Principles of Economics I (Micro)

4 credits

ECN

102

Principles of Economics II (Macro)

4 credits*

ECN

279

Elements of Statistics

4 credits*

CSC

141

Advanced Applications for Information Analysis

3 credits

 

 

(not required of students who completed CSC 210)

 

MTH

136

Applied College Mathematics

3 credits*


Required Business Administration Courses (* = Prerequisite Required)

BUS

211

Principles of Accounting I

3 credits*

BUS

212

Principles of Accounting II

3 credits*

BUS

305

Introduction to Management

3 credits*

BUS

326

Legal Environment of Organizations

3 credits

BUS

330

Introduction to Marketing

3 credits*

BUS

342

Corporate and Organizational Finance

3 credits*

BUS

365

Management Science

3 credits*

BUS

451

Management Strategy & Policy

4 credits*


Elective Marketing Courses

Five elective courses in Marketing
(among BUS 331, BUS 332, BUS 333, BUS 334, BUS 336, BUS 337, BUS 338, BUS 431, BUS 432, BUS 436I)

15 credits*

           

 

Students majoring in Marketing must also meet these requirements:

1. At least six (6) courses at the 300-400 level must be completed in the Division of Business Administration at Baldwin Wallace University.
2. Students planning to attend graduate school are encouraged to take calculus.
3. A maximum of 4 semester hours of a D grade in a required BUS prefix course may be counted toward the major.

 

 


Marketing Minor
- 21 credit hours

 

 

Required Foundation Courses

 

 

ECN

100^

Survey of Economics

3 credits

 

 

Required Business Administration Courses

 

 

BUS

208#

Introduction to Business

3 credits

 

 

BUS

326

Legal Environment of Organizations

3 credits

 

 

BUS

330

Introduction to Marketing

3 credits*

 

 

Elective Marketing Courses

 

 

Three elective courses in Marketing
(among BUS 331, 332, 333, 334, 336, 337, 338, 431, 432, 436I)

9 credits*

 

 


^The sequence of ECN 101 and ECN 102 can be substituted for ECN 100

 

 

#The sequence of BUS 211, BUS 212, & BUS 305 can be substituted for BUS 208.

 

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