Arts Management & Entrepreneurship

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OVERVIEW

Whether you have aspirations for producing the next Broadway hit or creating your own business, BW's arts management & entrepreneurship major prepares you for center stage in your field.

A vibrant major for students passionate about the arts, it features dual-benefit emphases in artistic and business elements. You'll gain a comprehensive palette of creative, analytical and entrepreneurial skills applicable for both not-for-profit and for-profit sectors.

Well respected, well connected among leading arts professionals, Baldwin Wallace is home to a renowned Conservatory of Music and School of Business. Our faculty are practitioners in their field who can help you build an impressive resume and portfolio leading to career success.

You'll learn by doing, working alongside professionals at Cleveland's top national venues-Playhouse Square, Cleveland Museum of Art, Rock and Roll Hall Fame, Cleveland Symphony Orchestra and more.

With three required internships and a senior capstone project, the major centers on experiential learning and real-world opportunities. You'll learn strategic and operational tactics for successful marketing, development, management, fundraising and more.

Program flexibility is a key advantage. Through course electives, internships and a required arts-related minor or double major, you can customize your education to focus on art, creative writing, dance, film studies, music or theatre.

A trailblazer in the field for over 30 years, BW has prepared students for rewarding arts management careers. In 2015, BW revised its program and launched the nation's first-ever arts management & entrepreneurship major.

Career Opportunities

Arts management & entrepreneurship graduates are employed in marketing, public relations, development, operations, fundraising, curatorial, front-of-house and education departments of not-for-profit and for-profit arts organizations, including:

  • Concert venues
  • Record labels
  • Symphony orchestras
  • Theater, opera and ballet companies
  • Private dance studios
  • Art museums and galleries
  • National, state and local arts councils
  • Foundations
  • Broadcast and cable television stations
  • Film companies

According to the latest report from Americans for the Arts, the nonprofit arts industry produced more than four million jobs and generated $135 billion of economic activity.

CURRICULUM

Dynamic coursework coupled with required internships and a senior capstone project give you a comprehensive learning experience. There is a required arts-related minor or double major for the arts management & entrepreneurship major. An arts management minor is also offered.

Course descriptions, requirements for the major and additional information can be found in the University Catalog.

STUDENT EXPERIENCES

Experiential learning bridges classroom study with real-world opportunities. You can enhance your studies through internships, co-curricular activities and other learning opportunities.

Playhouse Square
The largest performing arts complex in the U.S. outside of New York City, Playhouse Square is the primary artistic partner of the BW arts management & entrepreneurship major. Throughout your four years, you will learn about the organization's unique operating model and interact with its professionals. Each spring, BW arts management & entrepreneurship students work with Playhouse Square staff to produce its annual International Children's Theater Festival.

Internships

Three internships are required of arts management & entrepreneurship major, one on campus and two off campus. You are encouraged to participate in additional internships. Your career goals are central to your internship placement. Your BW advisor and director of the program will help you choose sites that connect you to professionals in the field. Past students have interned at:
Agora Theater and Ballroom (OH)
Akron Symphony Orchestra (OH)
Art House (OH)
Ashland Community Arts Center (OH)
Beck Center for the Arts (OH)
Berea Arts Fest, Inc. (OH)
Brother's Lounge (OH)
Cain Park (OH)
Center for Theater Arts (PA)
Central City Opera (CO)
The Cincinnati Ballet (OH)
Cleveland Contemporary Dance Theater (OH)
Cleveland Foundation (OH)
The Cleveland Institute of Art (OH)
Cleveland International Film Festival (OH)
The Cleveland Jazz Orchestra (OH)
The Cleveland Museum of Art (OH)
The Cleveland Orchestra (OH)
The Cleveland Play House (OH)
Cleveland Pops Orchestra (OH)
Community Partnership for Arts and Culture (OH)
Concord Music Group (OH)
Contemporary American Theatre Festival (WV)
Csardas Dance Company (OH)
Dance by Gloria (OH)
Erie Playhouse (PA)
Glimmerglass Opera House (NY)
Great Lakes Theater (OH)
Heinz History Center (PA)
House of Blues Cleveland / Live Nation (OH)
Interlochen Center for the Arts (MI)
Kentucky Governor's School for the Arts (KY)
Lake Metroparks (OH)
Love Leaf Press (IL)
Marion Palace Theatre (OH)
Museum of Contemporary Art - Cleveland (OH)
Music and Performing Arts at Trinity Cathedral, Inc. (OH)
National Endowment for the Arts (Washington, D.C.)
New Albany Arts Council (OH)
New York Stage and Film (NY)
Ohio Dance (OH)
Ohio Light Opera (OH)
Opera in the Ozarks (AR)
PBS/WVIZ Ideastream (OH)
Peabody's Entertainment (OH)
Pittsburgh Civic Light Opera (PA)
Pittsburgh Opera (PA)
Pittsburgh Symphony Orchestra (PA)
Playhouse Square (OH)
Rabbit Run Community Arts Association (OH)
Rock and Roll Hall of Fame (OH)
Sankofa Fine Arts Plus (OH)
Sculpture Center (OH)
Shattered Glass Theatre Company (IL)
Showstopper Camps of America (IL)
The Singing Angels (OH)
Sony Entertainment (CA)
SPACES Gallery (OH)
Stephen Joseph Theatre (Scarborough, England)
The Talent Group (OH)
Toledo Museum of Art (OH)
Toledo Symphony (OH)
Unicorn Theatre for Children (London, England)
Walt Disney World (FL)
Waterstreet Music Hall (NY)
The Wolstein Center (OH)

Senior Capstone
During your final spring semester, you'll participate in the senior capstone. This leading opportunity will provide you with final professional development and preparation for the job market. You'll be part of a team that produces a show at Playhouse Square and assumes the roles of marketing directors, operations managers and education directors. You'll make real-world decisions and see the results of your efforts.

Arts Management Association
This student group provides service to area arts organizations and the BW community. It also sponsors professional development opportunities for its members, including all the arts (art, dance, music, theatre) as well as those that focus on not-for-profit and for-profit sectors. The association has partnerships with various organizations in the Cleveland area, including The Cleveland Orchestra, and assists in the promotion and operation of University-sponsored arts events and festivals. Recent events include networking trips to New York City, Chicago and Toronto; Arts Advocacy Day Conference in Washington, D.C.; grant writing workshops, including panelists from the National Endowment for the Arts, Ohio Arts Council, Cuyahoga Arts and Culture and The Cleveland Foundation; and Instrument Discovery with The Cleveland Orchestra.

Guest Artists
Guest artists visit BW for workshops and presentations throughout the year. This is a great way for students to learn more about arts management & entrepreneurship from professionals in the field. Recent guests include:
Corey Atkins, Artistic Associate for Engagement, Cleveland Play House
Janet Barlow, Director of the Stocker Arts Center, Lorain County Community College
Renee Boerner, Assistant Director of Inside Sales and Service, Playhouse Square
Larry Bole, Marketing Director, Telarc & Head Up Records, Concord Music Group
Kathleen Cerveny, Director of Evaluation and Institutional Learning, The Cleveland Foundation
Richard Cihlar, Founder and Owner, Pop Shop Gallery
Charlotta Enflo, Executive Director, Dobama Theatre
Bill Guentzler, Artistic Director, Cleveland International Film Festival
Daniel Hahn, Education Director, Great Lakes Theater
Hadden Hippsley, President and CEO, Lambda Productions, Inc.
Joan Katz Napoli, Director of Education and Community Programs, The Cleveland Orchestra
Terry Liu, Arts Education Specialist, National Endowment for the Arts
Heather Meeker, Executive Director, Musical Theater Project
Karen Gahl Mills, Executive Director, Cuyahoga Arts & Culture
Thom Moore, Grammy award-winning Producer, Five/Four Productions
John Mullaney, Executive Director, Nord Family Foundation
Lauren Onkey, Vice President of Education and Public Programs, Rock and Roll Hall of Fame and Museum
Katie Rose, Promotions Manager, House of Blues Cleveland / Live Nation
Doug Snyder, Broadcast Division Agent, The Talent Group
Jill Snyder, Executive Director, Museum of Contemporary Art Cleveland (MOCA)
Eugenia Strauss, Executive Director, City Music Cleveland
Bob Taylor, Executive Director, Great Lakes Theater
Anita Tucker, Founder, where4ARThou Marketing
Gina Vernaci, Senior Vice President for Theatre Operations, Playhouse Square
Thomas Welsh, Associate Director of Music, Cleveland Museum of Art
Lora Workman, Education / Community Liaison, Playhouse Square

ALUMNI SUCCESS

At Baldwin Wallace, you’ll experience personal and professional growth in a supportive community that challenges and inspires you to succeed.

BW was profiled by MajoringInMusic.com in an article titled "Career Options in Arts Management."

Senior Steven Vaccaro '15, was recognized by national fraternity Phi Kappa Tau as a "leader of tomorrow."

Deidra Silbila '00, received a "Generation Next" award from Venues Today magazine.

Senior arts management student Nick Wilders '15, was chosen for a highly competitive Cleveland Foundation-supported internship at the Rock and Roll Hall of Fame this summer.

LeAundra Richardson '14 is arts administration fellow at the Community Partnership for Arts and Culture (CPAC) in Cleveland. LeAundra credits internship experiences through BW for helping her develop personally and professionally. She is a native of Oberlin, Ohio (Oberlin High School).

Harmony Hodges '13 is individual giving and data associate with the Pittsburgh Opera in Pittsburgh, Pa. Harmony credits the experience she gained as a BW student and the connections she made through BW faculty for helping her earn a job near her hometown of Mars, Pa. (Mars Area High School).

Kelsey Ferguson '12 is subscriptions representative for the John F. Kennedy Center for the Performing Arts in Washington, D.C. As a BW student, she did internships in the Conservatory's special events office and at Playhouse Square. The Denver, Colo., native attended the Denver School of the Arts.

Jake Sinatra '12 is program associate with the Cuyahoga Arts & Culture in Cleveland. He is a native of Jamestown, N.Y. (Jamestown High School). Jake had valuable internship and on-campus opportunities for writing, social media and media relations. He also networked through his BW connections.

Recent BW Arts Management Entrepreneurship majors are finding their success at:

Christina Aldrich '10, assistant director, annual giving, Baldwin Wallace
Beth Bilek-Golias '87, Ph.D., AIA, president - bilek golias architects | Facilities Manager - Bilek Enterprises
Nathan Carr '12, events manager, Market Garden Brewery, Bar Cento, McNulty's Bier Market, Speakeasy & Nano Brew
Martins Daukss '09, production associate, Apollo's Fire
Amanda Drury '10, East Africa program associate, Ipas
Neil Fullerton '12, events & marketing coordinator, St. Madeleine Sophie's Center
Victoria Gray '12, development assistant, Playhouse Square
Erika Haskell '97, special events coordinator, Baldwin Wallace
Katie Heilakka '10, assistant to the principal, Toledo School of the Arts
Jesse Hernandez '04, program manager, General Operating Support, Cuyahoga Arts & Culture
Judith Horvath '83, assistant director, Czardas Dance Company
Cory Isler '12, coordinator, education and nonprofit engagement, Business Volunteers Unlimited
Lisa Judge '00, assistant director of alumni relations, Baldwin Wallace
Karen Kannenberg '86, manager of gift and donor development, Cleveland Metroparks
Terry Kurtz '91, director of alumni relations, Baldwin Wallace
Marilyn Ladd-Simmons '88, gallery oracle, SPACES Gallery
Jennifer Andrews Markovich '00, territory manager for undergraduate admissions, The Ohio State University
Michelle Matrale '10, special events, Filmings and Conventions Creative Costuming Assistant, Disney Event Group
M.J. Mennella '77, former vice president for music, Fox Entertainment; Founder, Music Asset Management
Adam Miltner '11, marketing coordinator, Playhouse Square
Kristen Muslusky '08, assistant subscription services manager, Cleveland Play House
Jen Naso '96, founder and owner, Dance Dimensions Dance Studio
Kelly Davis-Parks '90, owner and director, Medina Center for Dance Art
Megan Poletti '08, administrative assistant, Aurora School of Music & Adjunct Faculty, Cuyahoga Community College, Recording Arts and Technology
Brendan Reynolds '08, corporate and foundation relations officer, Kent State University
Sonny Russo '10, marketing assistant, University of Delaware's Resident Ensemble Players/Professional Theatre Training Program
Kelsey Schaefer '13, property manager, Dwellworks
Deidra Sibila '00, ticketing director, C3 Presents
Hannah Schlueter '10, registration specialist, Baldwin Wallace
Theresa Schneider '07, development manager, Gordon Square Arts District
Valerie Schumacher '08, program associate, Community Partnership for Arts and Culture
Adam Sheldon '11, operations and finance manager, Community Partnership for Arts and Culture
Steve Smith '86, executive director, Revels of Boston
Katie Sprang '12, retail development manager, Chattem Inc.
Sarah Stengel '11, partners membership coordinator, Playhouse Square
Alison Tomin '10, patron services & box office coordinator, Apollo's Fire
Scott Walton '81, owner, Scott Walton Group
Katie Zavatchan '10, fundraising coordinator, Muscular Dystrophy Association, Cleveland Chapter
Steve Smith '86, Executive Director of Seattle Men’s Chorus / Seattle Women’s Chorus
Adam Sheldon '11, Director of Community Music School and Outreach Program, Baldwin Wallace

FACULTY AND STAFF

The arts management & entrepreneurship major is directed by Bryan Bowser, associate director of the Conservatory for external affairs. Business and arts courses are taught by faculty from those academic divisions. Arts management professionals from the Cleveland area are utilized to teach some arts management classes, directly linking BW students with professionals in the field. Current adjunct faculty teaching in the program include: Autumn Kiser, vice president for ticket sales and marketing, Playhouse SquareSusan Van Vorst, dean of the BW Conservatory and former director of development, The Cleveland Orchestra; and Megan VanVoorhis, chief operating officer, Community Partnership for Arts and Culture.