Strategic Leadership
Making Strategic Objectives Part of Day-to-Day Management
Dates To Be Determined
9 a.m. - 4 p.m.; $359; 6 PDU; Baldwin Wallace, Berea
Instructor: Ralph Smith
Many organizations have well thought out strategic plans. Most don't execute them effectively. Few make strategic objectives relevant on a daily basis.
In today's turbulent economic environment, it is harder than ever for leaders, managers and staff to keep their eyes on the big picture. Each day may bring a new operational challenge. Tighter budgets. Staff reductions. New customer demands. As a result fire fighting replaces long-term thinking.
Strategic leadership is the art of creating a meaningful vision for your organization (or unit) and the science of providing the clarity, direction, commitment and goals that enable your team to fulfill strategic objectives.
Learning Objectives:
- Motivate: Establish a vision that has meaningful, tangible goals
- Communicate: Use the Strategy Map to link operational goals to strategic success
- Execute: Define initiatives and actions to achieve goals
- Measure: Monitor progress and adapt as situations demand
Target Audience: Managers who must balance strategic goals with day-to-day operational challenges; senior leaders who must set the tone and direction for an organizational unit or units; coordinators of a project-based improvement program such as Six Sigma or BPM; leaders or HR Manager who sets performance management goals; members of a strategic planning task force.
Course Outline:
Executing Strategy in Turbulent Times
- Why strategic plans go unfulfilled
- Background: The need to think strategically
Motivation: What to Do With Mission and Vision Statements?
- Creating meaning and purpose
- Defining the vision in real terms
- Types of organizational strategies
- Product leadership
- Customer intimacy
- Operational excellence
Communication: Showing How The Strategic Piece Fit Together
- Identifying key themes
- The strategy map: linking key objectives
- Communicating strategic purpose to the entire organization
Action: Executing Strategy Every Day
- Defining and prioritizing strategic initiatives
- Linking initiatives/goals to operations
- Defining measures of success
- The role of scorecards and dashboards
