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November 9, 2011

 

 
 

May 5, 2011


March 24, 2011

 

Project Management Advanced Forums

A collaboration between Northeast Ohio Project Management Institute and Baldwin-Wallace College that combines expert business experience with practical application.

Corporate Story Telling for Project Leaders

November 1, 2012

Presenter: Dan Riehl, Founder, Articulus, Inc.

When you ask a project manager what is the toughest part of any project, they will likely tell you, “the people.” It is not the 90 percent that is technical or process oriented, but instead the 10 percent that is getting the people onboard and working the right way that is the biggest challenge.

One definition of leadership is to mobilize people to achieve valued goals. Mobilizing people can be achieved in two ways, you can inspire them, or you can create a mandate. Mandates or policies will force people to change, but typically lead to “malicious compliance”, where the full value from any change is not realized. On many projects, the project manager simply doesn’t have the authority to force people to change. This only leaves persuasion to motivate people to participate, change, and support the project effectively.
 
When leaders apply transformational methods, especially through the use of persuasive communication, change can be fast and complete. The challenge for most leaders is their business communications are simply not inspiring and therefore ineffective. They need a better process for persuasion to be more effective at creating new behaviors.
 
Articulus has studied how humans make decisions and created a structure for persuasive communication that will help project managers develop the right message and the right story that will help people to recognize the need to change. Storytelling in business works to make this happen successfully.
 

Presenter: Dan Riehl, A Geological Engineer by degree, Dan started his career in the oil industry. He was transferred to a division that sold software, despite having no experience in sales or marketing. He noticed that while selling complex software it wasn’t always the best technology that won, it was the best story of the technology that frequently won. As he worked at companies like Landmark Graphics, Mechanical Dynamics, and IBM he discovered that the same techniques he developed for complex messaging also worked to help leaders mobilize their employees. Dan launched Articulus, Inc. in 1999 to help sellers and leaders with their persuasive communications and has personally witnessed over 12,000 presentations.

Agenda:

8-8:30 a.m. 
Registration, breakfast
8:30 - 10 a.m.
Workshop and Client Presentation
10-10:15 a.m.
Break
10:15-11:30 a.m.
Workshop and Participant Presentations

Location:
Baldwin-Wallace College
Center for Innovation and Growth
Berea, Ohio

Cost:
$139 NEOPMI Chapter members
$139 Cleveland IIBA Chapter members
$179 non members

PDUs: 3 

 Limited seating - 50 maximum - register early

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