Product, price, promotion and people…marketing is an all-encompassing, dynamic study that puts you at the forefront of today’s business challenges.
You’ll learn marketing tools–consumer analysis, market research, communication and strategic planning–that give you real-world insights to achieve success in a contemporary, global marketplace.
Professional
B-W’s well-respected business administration program focuses on the complexities of business firms, nonprofit organizations and public agencies. Outside the classroom, you can intern at renowned corporations located at nearby Cleveland.
Project oriented
Through B-W’s new Center for Innovation and Growth, you can get involved with business and community research projects that contribute to the economic development of Northeast Ohio. Other experiential opportunities we offer include the Business Advisory Council, Corporate Roundtables and award-winning Students in Free Enterprise organization.
Personal
Small classes ranging from 15-20 students mean you won’t be lost in the crowd. Whether it’s participating in group discussions, community or corporate partnership programs, or professional student organizations, you’ll interact with B-W faculty and business leaders focusing on today’s relevant issues.
Practical
Half of B-W’s business students pursue graduate work toward an M.B.A. or J.D. within five years of graduation.
Careers in marketing include:
•market analyst •advertising account executive •market researcher
•media buyer •public relations specialist •product developer
•sales manager •promotional coordinator •marketing manager
Offered as a major and minor
275 Eastland Rd.