Robert Young

Professor

D.B.A., Cleveland State University
MBA, Cleveland State University
B.B.A., Kent State University

Dr. Robert B. Young has over 35 years of teaching and higher education administrative experience. He teaches in the marketing and sport management department in the Baldwin Wallace Carmel Boyer School of Business. Prior to joining the faculty at BW, Young taught at a wide variety of colleges and universities including Cleveland State University, John Carroll University, David N. Myers University, Capital University and Lorain County Community College. Additionally, Young was dean of the Richard Desich School of Business at Lorain County Community College from 2002 until 2014. He was also dean of the College of Business and Public Services at Ivy Tech Community College of Indiana in Evansville from 2014 to 2015. His academic interests include marketing, advertising, market research, consumer behavior, international marketing, management and marketing strategy.

Prior to his academic career, Young held director and vice president level positions at various Cleveland-based corporations including ICI Paints, KeyCorp and Griswold Advertising. He has also been involved as a founder in two entrepreneurial, family owned, small businesses. He has done projects for many clients including Dutch Boy Paints, Hoover Vacuum, American Electric Power, Royal Appliance, Moen Faucet, Red Seal Electric Company, Arby’s, Sherwin Williams, Schwebel Baking Company, Allied Equipment, Stanek Windows, Ponderosa Restaurants and Invacare Corporation among many others.

Young has a Bachelor of Business Administration degree from Kent State University and a Master of Business Administration and Doctor of Business Administration from Cleveland State University. He has also published several articles in scholarly journals including the Journal of Services Marketing, Business Horizons and the Journal of Services Marketing Quarterly. He published a book chapter in the New World Marketing series and has presented at a number of conferences in the U.S. and United Kingdom. Young also maintains an active small business consulting practice focused on marketing strategies to help grow small businesses.

Areas of Expertise

Areas of expertise include marketing strategy, branding, marketing research, advertising management and international marketing.

Courses

Undergraduate

Introduction to Marketing (MKT-230)
Advertising Management (MKT-333)
Applied Market Research (MKT-432)
Introduction to Entrepreneurship (ENT-215)

Graduate

Marketing Management (MKT-551)
Global Business (BUS-591)
The Marketer’s Perspective (MAM-595)
International Marketing (MKT-630)

Publications, Conference Papers, Presentations

Young, Robert B. (2018), "Forget Customer Satisfaction! Focus on the Ones You Lost Instead," Center for Scholastic Inquiry International Academic Research Conference, April 10-12, Savannah, GA.

Gaughan, Patrick H., Raj Javalgi and Robert B. Young (2017), "An Institutional Theory Approach to Improve Planning for Innovation and Entrepreneurship Ecosystems in Developing Economies," International Applied Innovation and Entrepreneurship Conference, November 6-8, 2017, USEK/The Holy Spirit University, Kaslik, Beirut Lebanon.

Javalgi, Raj, Silvia L. Martin, Robert B. Young, Colette T. Hart and Katie A. Van Dyke (2017), "Identifying Motivational Factors Impacting Entrepreneurship: Evidence From an Emerging Economy," International Applied Innovation and Entrepreneurship Conference, November 6-8, 2017, USEK/The Holy Spirit University, Kaslik, Beirut Lebanon.

Young, Robert B., Raj Javalgi and Robert F. Scherer (2007). Marketing in the 21st Century, Vol. 1, Chapter 9, "The Value of Qualitative Research for International Marketers: Cross-Cultural Issues and Recommendations," Bruce D. Keillor, General Editor, Westport CT, Praeger Publishers.

Young, Robert B. and Raj Javalgi (2007), "International Marketing Research: A Global Project Management Perspective," Business Horizons, Vol. 50, No. 2, pp. 113-122.

Young, Robert B., Raj Javalgi and Charles L. Martin, (2006), "Marketing Research, Market Orientation and Customer Relationship Management: A Framework and Implications for Service Providers," Journal of Services Marketing, Vol. 20, No. 1, pp. 51-59.

Young, Robert B., Raj Javalgi, Thomas W. Whipple and Amit K. Ghosh (2005), "Market Orientation, Strategic Flexibility, and Performance: Implications for Services Providers," Journal of Services Marketing, Vol. 19, No. 4, pp. 212-221.

Young, Robert B. and Lori Radulovich (2005), "An Integrative E-CRM Framework for Global Service Providers," Academy of International Business, Cleveland State University, October 6-8, 2005. Winner of the Best Paper Award for the conference.

Young, Robert B., Raj Javalgi and Bob D. Cutler (2005), "The Influence of Culture on Services Marketing Research: Guidelines for International Marketers," Services Marketing Quarterly, Vol. 27, No. 2, pp. 103-121.

Davis, Tim R.V. and Robert B. Young (2002), "International Marketing Research: A Management Briefing, Business Horizons," Vol. 45, No. 2, March-April, pp. 31-38.

Young, Robert B. and William J. Lundstrom (2002), "Are CEO’s Market Oriented? A Content Analysis of Corporate Annual Reports," 2003 Academy of Marketing/AMA 4th Joint Biennial Conference, University of Aston, Birmingham, UK.

Young, Robert B. (2000), "International Marketing Research: A Macro Management Perspective," Association for Global Business Conference, November 15-19, Grosvenor Resort at The Walt Disney World Resort, Orlando, FL

Young, Robert B. (1988), "Looking Beyond Cost per Thousand," Direct Marketing Magazine, (April), pp. 70-71.